Dedicated to Discovering How People Make Choices
Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Data Pattern Analysis Tool
Know precisely where customers are dropping out of your funnel and where you should focus marketing efforts most efficiently to attract customers to conversion.
Project and Ideas Pitch Template
To get approval for projects you need to execute, it takes some internal marketing. Condense your plans and proposals into an easy-to-digest visual with this free template.
The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate negative responses with strategic overcorrection methods.
Infographic: The 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. Use this infographic as a reference when you’re up against hard deadlines.
Research-Backed Landing Page Templates to Scale Up Your Testing Program
How do you really know if those pages that look so nice in your file performed well? The best place to begin is with a template that has been proven to work in a real marketplace.
Mobile A/B Testing: Quality assurance checklist
Get a free, detailed QA checklist for your Dev, Project and Data teams to help you run accurate tests that include mobile traffic while avoiding validity threats
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
View MECLABS Managing Director Flint McGlaughlin's weekly teaching sessions on all things marketing.
You can work side-by-side with MECLABS research analysts to learn what your customers really want through a Research Partnership.
Gain access to the latest interviews, case studies, instructions, and inspiration from our sister publisher, MarketingSherpa.
Sep 03, 2024 ... In our benchmark research, 'generating high-quality leads' consistently emerged as the top challenge for marketers, even surpassing the...
https://marketingsherpa.com/article/chart/highest-quality-leads
Mar 17, 2025 ... “The goal of a test is not to get a lift, but to get a learning,” our CEO Flint McGlaughlin teaches. To spur your own testing ideas,...
https://marketingsherpa.com/article/case-study/conversion-optimization-B2B
Mar 04, 2025 ... In this episode, Jaci Volles, Chief Marketing and Strategy Officer at Jelmar, discussed innovation, competitive advantage, and breaking industry...
Nov 07, 2024 ... I’ve conducted 118 interviews for How I Made It In Marketing. Common themes tend to emerge. One common theme from these successful marketers...
https://marketingsherpa.com/article/chart/interdepartmental-collaboration
Oct 08, 2024 ... Setting the right hourly rate can make or break your agency’s bottom line. So how do you stack up against 6,808 others? And on the other side...
https://marketingsherpa.com/article/chart/digital-marketing-pricing
Oct 03, 2024 ... At MarketingSherpa, we bring you the ideas and inspiration to help you come up with your next great marketing idea. We do that through our marketing...
https://sherpablog.marketingsherpa.com/value-proposition/tools
Feb 14, 2025 ... Thea Hayden, Interim CMO at Cognizant, discussed brand building and marketing leadership on this episode of How I Made It In Marketing. Action Box:...
Apr 16, 2024 ... In this article we show you how two brands used traditionally B2C channels to reach business decision makers. Read on to get ideas from a software...
Jul 18, 2024 ... You have two sets of ideal customers. I’m sure you’re already focusing on the direct purchasers of your product. But what about other...
https://marketingsherpa.com/article/case-study/place-marketing
Mar 13, 2025 ... Carmen Collins, director of social media, Generac, discussed long-form storytelling, collaborations, and trusting your gut. Action Box: Let AI Agents...
https://marketingsherpa.com/article/interview/creative-social
