Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
A swipe file of 22 lead generation experiments MECLABS Institute analysts conducted in Research Partnerships to help improve conversion rates
A simple A/B test planning tool to help you visualize factors that affect the ROI implications of test sequencing
It’s not enough to know what to test. Even the order in which you run those tests can affect ROI. We’ve created a tool to help you better understand test order.
Why a Customer-First Culture is Essential for Your Business
Ian Dighé, former Executive Chairman, Miton Group plc, reveals how customer-first practices enabled this asset management business to remain competitive among massive titans in the same industry.
Designing a Value Proposition to Attract New Donors
Austin McCraw, Senior Director of Partnerships, MECLABS Institute, was a keynote speaker at the 2017 Nonprofit Innovation & Optimization (NIO) Summit. He talked about value proposition — the foundational concept that all other marketing strategies and ideas stand on.
Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Denis Mrkva, General Manager, HealthSpire, shares an interesting landing page experiment that had a surprising winner in a long form vs short form debate.
The Prospect’s Perception Gap: How to bridge the gap between the results we want and the results we have
"People challenged with a claim naturally resist it. But people who arrive at a conclusion will naturally defend it." Hear Flint McGlaughlin, share how to help your customers arrive at the right conclusions about your brand.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
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