Learn a patented methodology to increase customer response

To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior.

MECLABS Speaking Engagements

Key leaders and analysts from MECLABS Institute are available to speak at your next conference, company meeting or trade show.

With more than 3,000 hours of public speaking experience, our leaders and analysts bring a rare combination of hands-on marketing experience, customer behavior research and innovative marketing and business strategy to your event.

What to expect from MECLABS speakers at your event

Each MECLABS speaker has a background in marketing testing and experience and has worked with Research Partners from around the world.

The speakers tailor presentations to each unique audience and are constantly working to optimize and perfect the content and the delivery of their presentations.

MECLABS presenters offer:

Relevant Content

With over 20 years of research experience and an entire library full of research, the MECLABS team is fully equipped with case studies and relevant examples from a variety of industries and circumstances.


MECLABS speakers have from five to 35 years of public speaking experience, ranging from private firms to large corporations to community gatherings to world-renowned events. Each speaker has his own personal speaking style and story. Click on the videos below to see which speaker would be the best fit for your audience.

Real-world Examples

Case studies presented by the speaker have undergone scientific validity checks, and the key principles derived from those case studies have stood the test of time and increased experimentation, ensuring that your audience has accurate, actionable discoveries they can apply to their own challenges as soon as they leave your event. The audience will walk away with proven, practical takeaways and a firm grasp on new ideas, fresh thought leadership and potentially career-altering material.

Each speaker is an expert on a variety of digital marketing subjects. Key topics include, but are not limited to:

  • Website optimization
  • Value proposition development
  • Email marketing and testing

Invite a MECLABS speaker to your next event

Read the backgrounds on and watch sample excerpts from some of our most popular speakers: 

About Flint McGlaughlin

Dr. Flint McGlaughlin is the managing director of MECLABS Institute, the world's largest independent research institution focused on offer response optimization.

His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. McGlaughlin has written or edited more than 250 articles and texts, has won multiple awards and has been quoted in more than 10,000 online and offline sources.

McGlaughlin has patented 10 conversion-related heuristics, and he has conducted large-scale research projects in partnership with companies such as The New York Times, Google, Bank of America, Wells Fargo and Royal Bank of Canada.

He has lectured at major conferences and universities around the world, including New York University, Columbia University and the University of Oxford. He has also delivered keynote addresses for companies such as Cisco Systems Inc., Microsoft and Google.

McGlaughlin is also the author of The Marketer as a Philosopher: 40 Brief Reflections on the Power of Your Value Proposition. The book unveils a new way to look at marketing through the philosophical lens. 

McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (U.K.), as the former Chairman of the Board of Governors for St. Stephen’s University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College.

He lives in Ponte Vedra Beach, Florida, with his wife and three children.

Follow McGlaughlin on Twitter: @FlintsNotes.

Flint McGlaughlin's Speaker Reel


About Austin McCraw

Austin McCraw, Senior Director of Research Partnerships, MECLABS Institute, has traveled around the country teaching the MECLABS Value Proposition Development Course at Fortune 50 companies and enterprise startups and has worked directly with marketing departments to help them discover and optimize their company’s Value Propositions. He has reviewed over 2,500 experiments, written over 300 hours of training, and developed five professional certification courses on the topics of Offer Response Optimization and Value Proposition.

Before joining MECLABS in 2007, McCraw was the Promotions Director for a PBS affiliate in Gainesville, Fla., where he was in charge of publicizing local and national programming.

He is an advocate for implementing customer logic over company logic in marketing campaigns as well as testing key elements in emails, on pages and in ads to gain insights and deliver value to customers.

McCraw frequently conducts in-person, on-site team training for brand-side marketers and their agencies.

Designing a Value Proposition to Attract New Donors (NIO Summit 2017)


About Daniel Burstein

MECLABS Education Speaker Daniel BursteinDaniel Burstein, Senior Director, Content and Marketing, MECLABS, oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS — digging for actionable information while serving as an advocate for the audience.

Daniel is also a speaker and moderator at live events and on webinars. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement, and field marketing communications.

Follow Burstein on Twitter: @DanielBurstein.

Rapid-Fire Results: Get quick ideas for improving your customer-first marketing (MarketingSherpa
Summit 2017)


Interested in having a MECLABS speaker at your event?

To inquire about dates and availability for your meeting or event, please fill out the form below, contact speakers@meclabs.com or call 1-800-517-5531.