Learn a patented methodology to increase customer response

To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior.

MECLABS Speaking Engagements

Key leaders and analysts from MECLABS Institute are available to speak at your next conference, company meeting or trade show.

With more than 3,000 hours of public speaking experience, our leaders and analysts bring a rare combination of hands-on marketing experience, customer behavior research and innovative marketing and business strategy to your event.

What to expect from MECLABS speakers at your event

Each MECLABS speaker has a background in marketing testing and experience and has worked with Research Partners from around the world.

The speakers tailor presentations to each unique audience and are constantly working to optimize and perfect the content and the delivery of their presentations.

MECLABS presenters offer:

Relevant Content

With over 20 years of research experience and an entire library full of research, the MECLABS team is fully equipped with case studies and relevant examples from a variety of industries and circumstances.

Expertise

MECLABS speakers have from five to 35 years of public speaking experience, ranging from private firms to large corporations to community gatherings to world-renowned events. Each speaker has his own personal speaking style and story. Click on the videos below to see which speaker would be the best fit for your audience.

Real-world Examples

Case studies presented by the speaker have undergone scientific validity checks, and the key principles derived from those case studies have stood the test of time and increased experimentation, ensuring that your audience has accurate, actionable discoveries they can apply to their own challenges as soon as they leave your event. The audience will walk away with proven, practical takeaways and a firm grasp on new ideas, fresh thought leadership and potentially career-altering material.

Each speaker is an expert on a variety of digital marketing subjects. Key topics include, but are not limited to:

  • Website optimization
  • Value proposition development
  • Email marketing and testing

Invite a MECLABS speaker to your next event

Read the backgrounds on and watch sample excerpts of our four most popular speakers: 

About Flint McGlaughlin

Dr. Flint McGlaughlin is the managing director of MECLABS Institute, the world's largest independent research institution focused on offer response optimization.

His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. McGlaughlin has written or edited more than 250 articles and texts, has won multiple awards, including Harvard’s Speaker of the Year, and has been quoted in more than 10,000 online and offline sources.

McGlaughlin has patented 10 conversion-related heuristics, and he has conducted large-scale research projects in partnership with companies such as The New York Times, Google, Bank of America, Wells Fargo, and Royal Bank of Canada.

He has lectured at major conferences and universities around the world, including New York University, Columbia University, University of Oxford and Harvard University. He has also delivered keynote addresses for companies such as Cisco Systems Inc., Microsoft and Google.

McGlaughlin is also the author of the forthcoming The Marketer as a Philosopher: 40 Brief Reflections on the Power of Your Value Proposition. The book unveils a new way to look at marketing through the philosophical lens. The student edition has been made required reading for a new course at Harvard University.

McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (U.K.), as the former Chairman of the Board of Governors for St. Stephen’s University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College.

He lives in Ponte Vedra Beach, Fla., with his wife and three children.

Follow McGlaughlin on Twitter: @FlintsNotes.

The Marketer's Blindspot (from MarketingSherpa Summit 2016 in Las Vegas)

Calls-to-Action that Fail (from Web Optimization Summit 2014 in New York City)

What 15,000 Commercial Experiments Reveal about Why People Are Chosen (from Harvard University)

 

 

About Austin McCraw

Austin McCraw, Senior Director of Content Production, MECLABS Institute, has traveled around the country teaching the MECLABS Value Proposition Development Course at Fortune 50 companies and enterprise startups and has worked directly with marketing departments to help them discover and optimize their company’s Value Propositions. He is also a regular host of MarketingExperiment’s Web clinics, where he takes an in-depth look at case studies that target marketing pain points.  

McCraw is a key decision maker in bringing research to the MarketingSherpa audience in clear and creative ways. Before joining MECLABS, in 2007, McCraw was the Promotions Director for a PBS affiliate in Gainesville, Fla., where he was in charge of publicizing local and national programming.

He is an advocate for implementing customer logic over company logic in marketing campaigns as well as testing key elements in emails, on pages and in ads to gain insights and deliver value to customers.

McCraw frequently conducts in-person team training at brand-side marketers and their agencies.

Value Proposition Development: Session 1 (from Web Optimization Summit 2014 in New York City)

 

About Pamela Jesseau

MECLABS Education Speaker Pamela JesseauPamela Jesseau, Senior Director of Marketing, MECLABS Institute, builds strategic partnerships, plans promotional initiatives and is responsible for applied research communication and marketing-related activities. If it impacts a MECLABS brand, it goes through her.

Pamela is a frequent moderator at MarketingSherpa and MECLABS events. She has also presented at local universities and at the American Marketing Association. With a beautiful deck to support her, Pamela speaks passionately about finding your voice and the importance of showing your work in a professional setting.

Her work has been recognized at Cannes, the CLIOs and the Canadian Marketing Awards among others. 

Follow Jesseau on Twitter: @PamelaJesseau.

Email Design Panel: Responsive email design with multi-device customers in mind (from MarketingSherpa
Email Summit 2014)

Optimizing the Entire Business: How The Boston Globe moved beyond the landing page (from Web Optimization
Summit 2014)

 

Interested in having a MECLABS speaker at your event?

To inquire about dates and availability for your meeting or event, please fill out the form below, contact speakers@meclabs.com or call 1-800-517-5531.