Research to Help You Better Understand Your Customers

MECLABS Institute is the largest independent research institution focused on value proposition optimization and how people make choices. Browse through the Featured Research to discover research and findings published on

Featured Research

Take a look through MECLABS Institute's curated research. You'll find case studies, success stories and research findings in the format of articles, videos and reports featured here on To find additional research conducted by MECLABS subsidiaries over the last 15 years, visit the MarketingSherpa Library and the MarketingExperiments Research Directory.