MECLABS > Research > The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate

The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate

6 CTA checklists v2MECLABS scientists did a meta-analysis of 150 experiments to determine six common cognitive conditions in the minds of webpage visitors regarding the call-to-action that hurt conversion. 

1. Internal detachment
2. Non-sequential shock
3. Compositional paralysis
4. Elemental paralysis
5. Terminal anxiety
6. Transitional vertigo

To help you improve your calls-to-action, we’ve created six interactive PDF checklists that help to mitigate the above negative responses with strategic overcorrection methods.

These are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.

Access your free CTA checklists right now by simply filling out the form, and we'll send you an instant free download link as well as an email with a link to download your PDF file.