Executive Strategy Group
By leveraging more than 15 years of research and the combined experience of our leadership, we provide holistic planning principles that ensure maximum return on investment. The Executive Strategy Group harnesses the combined insight of our Conversion, Leads, Creative, Technology and Data Sciences Groups.
The Executive Strategy Group offers a unique perspective on all aspects of the sales and marketing spectrum including:
Partnering with the Executive Strategy Group offers the greatest efficiency because we can ensure that rigorous science is infused into every step of the marketing cycle while empowering your team with a methodology that can be applied to your organization’s future strategic challenges. It is easier (and more cost effective) for us to establish evidence-based benchmarks in the core of your strategic planning process than it is to insert them after the fact.
Too often, we encounter organizations that are slavishly chasing optimization of “the last mile” — the final decision to buy as presented on a particular landing page. However, the sales process begins so long before then. The clients’ propensity to buy begins months — or even years — before they ever see an offer page.
"Understanding 'the one' helps you to understand 'the many.'"
Flint McGlaughlin explains the inverted funnel and other lessons from more than 15 years of marketing research.
Let the Institute Work for You: Free diagnostic and related research
MECLABS provides curated resources and services ranging from free Web clinics to customized optimization services – all based on customer-first science that has helped increase revenue for organizations ranging from Fortune 50 to emerging businesses.
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