Data Sciences Group
MECLABS Institute is a laboratory that uses empirical, relevant data to craft and teach Internet marketing principles.
We discover insights that help leaders optimize the financial performance of their sales and marketing programs by utilizing the scientific method to create real-world experiments and then extracting successful principles based on the data generated by this experimentation.
To ensure a consistently high level of scientific rigor in this experimentation, MECLABS’ Data Sciences Group utilizes a uniform test protocol and series of heuristics to help analyze real-world data and create new single and multi-factor tests that can reveal further discoveries.
MECLABS testing methodology relies extensively on data analysis in these key areas:
Understanding target customers
Creating the optimal message and process for the target customer is the essence of optimization. MECLABS meticulously studies all available historical data, from Web analytics to transactional and demographic records, to understand existing customer segments.
Because we specialize in a scientific process of assessment and testing, we have the mathematical background needed to use data mining to extract the core needle insights from massive haystacks of data. We can perform multivariate regression analyses to determine whether given factors are predictive of future performance. We can help you to identify inherent biases within the data itself.
Assessing test outcomes
Once you run tests, you will gain an entire new set of data. We can help your company make that data actionable. After all, insights from your experimentation are not valuable unless you put them into action. We’ll take discoveries from your metrics to help you make decisions on your webpages, landing pages and emails while teaching your team how to use data to help ensure future decisions are made based on what your customers really want.
The marketer does not focus on “the many;” the marketer focuses on “the one.”
Five Steps to Better Metrics: How one marketer leveraged Web analytics for an annual revenue increase of $500,000
Let the Institute Work for You: Free diagnostic and related research
MECLABS provides curated resources and services ranging from free Web clinics to customized optimization services – all based on customer-first science that has helped increase revenue for organizations ranging from Fortune 50 to emerging businesses.
Please provide your contact information below. A MECLABS analyst will respond within 24 hours and ask a few questions about your business to determine how we can best serve you. They will also immediately provide valuable content, at no charge, that addresses your specific challenges.