The World's Largest Research Institute
Dedicated to Discovering How People Make Choices
Dedicated to Discovering How People Make Choices
After twenty five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, Dr. Flint McGlaughlin has released a collection of his findings. These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.
The crafting of reflections goes beyond the words on the page, this video shares the handbound craftsmanship of The Marketer As Philosopher, providing the reader with a look into the overall experience.
Asking 'how' leads to information; asking 'why' leads to wisdom.
— Flint McGlaughlin, CEO and Managing Director, MECLABS Institute
The purpose of The Marketer as Philosopher is to foster reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method. You can purchase your own copy of The Marketer as Philosopher here.
To get expert assistance optimizing your value proposition, I invite you to participate in a Research Partnership. For further marketing education, I invite you to check out our free digital marketing course which teaches the secrets of boosting conversion rates through landing page optimization techniques such as above-the-fold psychology and employing customer-first marketing strategies.
Related Resources
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Unlock the power of your value proposition In 40 brief reflections that unfold in a series of layers, Flint McGlaughlin suggests a new framework and theory of messaging. |
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EXECUTIVE SERIES: The Web as a Living Laboratory The Web is shifting its role as an "important channel" to a central dynamic of your entire business ecosystem. The Web allows your team to peer deeply into the minds of consumers as they make a purchasing decision. |
