Humanizing Your Email Program: How to transcend the digital revolution by using the essential ability to communicate person-to-person

Watch Flint McGlaughlin, Managing Director, MECLABS Institute, reveal three fundamental principles that guide effective communication in this replay of his featured presentation at MarketingSherpa Email Summit 2015. 

How can I ensure that my email and other communication are still effective amidst the chaotic transformation of technology?

— Flint McGlaughlin, Managing Director, MECLABS Institute

Fundamental human nature is not changing.

Even in a world of evolving communication technology, we must remember people don’t build relationships with organizations. Rather, people build relationships with other people.

McGlaughlin explains we must humanize our digital communication with customers through three principles:

  1. (Decision) Motion is Incited by the Mental Lever
  2. Art Precedes Science
  3. Science Enhances Our Art

Watch the full video to see how these principles can be used to transform your entire email program through case studies with proven success.

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