Dedicated to Discovering How People Make Choices
Watch Flint McGlaughlin, Managing Director, MECLABS Institute, reveal three fundamental principles that guide effective communication in this replay of his featured presentation at MarketingSherpa Email Summit 2015.
How can I ensure that my email and other communication are still effective amidst the chaotic transformation of technology?
— Flint McGlaughlin, Managing Director, MECLABS Institute
Fundamental human nature is not changing.
Even in a world of evolving communication technology, we must remember people don’t build relationships with organizations. Rather, people build relationships with other people.
McGlaughlin explains we must humanize our digital communication with customers through three principles:
Watch the full video to see how these principles can be used to transform your entire email program through case studies with proven success.
The Marketer as Philosopher: 40 brief reflections on the power of your
Author Flint McGlaughlin, Managing Director, MECLABS Institute, expounds on the deeply intellectual role of the marketer in his debut book, Marketer as Philosopher.
Sustainable Competitive Advantage in 2015: How customer-first science transforms the way companies achieve a superior position
Watch this session replay from Web Optimization Summit 2014 to learn, based on MECLABS research, what really is powering sustainable competitive advantages for companies in