Sustainable Competitive Advantage in 2015: How customer-first science transforms the way companies achieve a superior position

Now more than ever having a sustainable competitive advantage is everything, but what does it take for a CEO to drive this advantage? Is it their leadership skills, hiring capabilities or is it something that comes from a deeper, more essential level?

Watch this session replay from Web Optimization Summit 2014 to learn, based on MECLABS research, what really is powering sustainable competitive advantages for companies in today's markets.

Something fundamentally has changed, and it's changing fast. The next revolution will be powered by the increase of stored communication, and of computational power, but especially by connectivity.

— Flint McGlaughlin, Managing Director, MECLABS

We are in the early stages of another communication revolution — and it's here to stay.

In this session replay, Flint McGlaughlin, Managing Director, MECLABS Institute, explains how the Web has completely transformed the way business, and people, interact with one another, the increasing value of connectivity and what this means to you as a business leader.

McGlaughlin uses real-world testing examples from the MECLABS inventory of case studies to show why Web presence should be at the forefront of every major business decision, from campaign planning to product development.

Watch the full session to find out how to transform your online presence into the most efficient customer lab and how the evolution of ecommerce affects your business.

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