Learn how to become a better, more efficient digital marketer
MECLABS training programs provide a distinct advantage over traditional sales-and-marketing educational content. We have developed an online curriculum of certification courses derived directly from 15 years of testing experience and marketing research. The real-world lessons gleaned from this rigorous process have built quantifiable, repeatable methodologies.
Our courses provide in-depth training on topics specifically relevant for today's digital marketer and are designed to help improve your marketing performance.
Value Proposition Development
Learn how to identify value and utilize it in an optimized value proposition based on proven research and discoveries from the MECLABS Institute team.
Landing Page Optimization
Learn to improve page efficiency for converting a higher percentage of landing page visitors to sales leads.
Learn methodologies for testing which version of a landing page leads to the greatest improvement in conversion.
Learn to test and optimize your email campaigns with real case studies and proven techniques.
All of our training courses are:
"Incredible amount of information. It will make me a much stronger marketer and an expert tester."
— Steve Will
Cummins Allison Corporation
"Gave me a lot of ideas ... The pace was great. It was very engaging and very educational for me. I really enjoyed it, and it was well worth it."
— Lynn Zoiopoulos
"They did a really good job of giving you enough detail for you to have some actionable take-homes, and then they paired that with a lot of case studies that drove home the points … tangible results to back up everything they suggested we act on."
— Dannie Evans
Progressive Business Publications