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Dedicated to Discovering How People Make Choices
ANN, otherwise known as artificial neural networks, is one of the latest buzzwords in marketing. Artificial intelligence has been around for quite a while now, but ANNs are inspired by the way human neural networks process information. They can recognize complex patterns in data piles and are used by giant information gatherers like Facebook and Google.
But how well do they perform when testing out your marketing ideas? When designing webpages? Or how about consulting services?
In this excerpt from a live session of the University of Florida and MECLABS Institute graduate certificate program, Flint McGlaughlin, Managing Director and CEO, and Derrick Jackson, Director of Data Science, MECLABS, discuss AI's potential in the area of marketing as well as its limitations, concluding that ultimately an augmented relationship between humans and artificial intelligence is necessary for achieving maximum results.
"Computers can remember, and they can calculate. But that's different than judgment and discernment."
— Flint McGlaughlin, CEO and Managing Director, MECLABS Institute
This excerpt is part of Session 11 of the MMC 5422 Customer Research and the Fundamentals of Online Testing course, part of our graduate certificate program offered through UF. Click here to learn more about the program.
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