Elevate your marketing career by discovering why people say "yes"

What if you could peer inside the greatest marketing departments in the world and uncover what they’re doing right and wrong?

For the last 20 years, MECLABS has been conducting radical sets of experiments over 20,000 sales paths to understand the essence of marketing and its message.

Along the way, MECLABS has met with the top academic leaders on this subject matter while measuring billions of dollars of revenue increases through single and multi-factorial experiments, all designed to discover the cognitive calculation behind every “yes.”

The content in this course has been extracted from these 20 years of experimentation and learnings. This course will not only change your understanding of marketing, it will help you think about your own life and how marketing has influenced some of your most important decisions.

Learn more about the Graduate certificate program in this short video

University of Florida

The curriculum in our current training courses has been expanded into a graduate certificate program at the University of Florida.

 

BUILT FOR THE WORKING MARKETER

Accredited

Eligible for tuition assistance and reimbursement

Because the University of Florida is a degree-granting institute of higher education (accredited by SACSCOC), you may qualify for tuition assistance or reimbursement from your employer.

Assignments

The entire program is built around the busy schedule of the working marketer

The accredited certificate includes 12 credit hours that may be applied towards a full master’s degree, which is usually between 30 and 36 credit hours.

Degree

A master’s-level graduate certificate that verifies your new expertise

Students who complete the program receive much more than a certification from a private company — they receive a graduate certificate from an accredited university. The certificate verifies education at the master's level and consists of 12 hours of graduate credit hours that are eligible to be applied to a master’s degree in some instances.

Networking

A virtual mastermind group of like-minded marketers

The online discussion forums are filled with a group of like-minded, customer-first marketers who share answers to pressing questions, ideas for overcoming current challenges, and are an overall great way to brainstorm. They provide an opportunity to reach out to a peer group that provides quick and valuable feedback on your current challenges.

 

THE COMMUNICATING VALUE & WEB CONVERSION GRADUATE CERTIFICATE

What exactly is a certificate program?

The post-graduate certificate is comprised of four classes that have been strategically designed to increase your capacity as a marketing professional.

Each course is equal to 3 credit hours — a complete certificate is equal to 12 credit hours. As reference a typical graduate degree is between 30 and 36 credit hours.

What are the course requirements?

  • A bachelor’s degree from an accredited college or university
  • A minimum of 3.0* GPA in undergraduate courses
  • A Statement of Goals
  • Your current resume
  • While a bachelor’s degree or experience in a marketing or sales discipline is beneficial, it is not required.
  • No GRE required
  • No GMAT required
  • No out of state tuition fees

How to apply?

Our application conceirge team is standing by waiting to help you. Click here to get in touch with us at any time.

About the Graduate Certificate

What exactly is a certificate program?

The post-graduate certificate is comprised of four classes that have been strategically designed to increase your capacity as a marketing professional.

Each course is equal to 3 credit hours — a complete certificate is equal to 12 credit hours. As reference a typical graduate degree is between 30 and 36 credit hours.

What are the course requirements?

  • A bachelor’s degree from an accredited college or university
  • A minimum of 3.0* GPA in undergraduate courses
  • A Statement of Goals
  • Your current resume
  • While a bachelor’s degree or experience in a marketing or sales discipline is beneficial, it is not required.
  • No GRE required
  • No GMAT required
  • No out of state tuition fees

How to apply?

Our application conceirge team is standing by waiting to help you. Click here to get in touch with us at any time.

MMC 5435 | Messaging Strategy & the Centrality of the Value Proposition

This course addresses the critical concepts and theories of value proposition. It covers developing, measuring, testing and expressing a value proposition throughout a company and its marketing. The student will learn how to position their offer to achieve sustainable competitive advantage, no matter what product or service they are marketing.

Course Experience

This course is comprised of readings, lectures, online discussions, class assignments, activities and a final research project.

  • Weekly lectures, approximately 1 - 1.5 hours in length, are posted by the instructor
  • Weekly activities challenge students to reinforce the theories learned in the lectures
  • Students supplement the learning from the lectures each week with readings from key authors
  • Students regularly learn from peers through participating in group discussions
  • Value Proposition Analysis (Final Project)

Cost per course: $2,400 ($799/credit hour)

Watch a full teaching session from the Messaging Strategy course.

MMC 5436 | Messaging Methodologies and the Practice of Conversion Optimization

This course provides a systematic methodology for increasing the probability of a customer response. Students will learn to apply the critical concepts and theories of offer response optimization, including techniques for creating compelling offers, in order to optimize responses in both digital and mobile environments.

Course Experience

This course is comprised of readings, lectures, online discussions, class assignments, activities and a final research project.

  • Weekly lectures, approximately 1 - 1.5 hours in length, are posted by the instructor
  • Weekly activities challenge students to reinforce the theories learned in the lectures
  • Students supplement the learning from the lectures each week with readings from key authors
  • Students regularly learn from peers through participating in group discussions
  • Conversion Index Analysis Project (Final Project)

Cost per course: $2,400 ($799/credit hour)

Watch a clip of the Messaging Methodologies course.

MMC 5422 | Customer Research and the Fundamentals of Online Testing

MMC 5259 | Customer Relationship and Effective Lead Management

 

Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, explains what he has learned from 20 years of marketing research in this video

Look inside one of the required readings for the course
The Marketer as Philosopher

 

WHAT YOU CAN EXPECT AS A STUDENT OF THIS PROGRAM

A graduate level course tailored to your current work as a marketer
Attend lectures on your schedule
You are never alone with a dedicated support team
Get real feedback, from real peers

 

IMPORTANT DEADLINES

Summer Semester

Length: 12 Weeks

Application Deadline: April 1

Fall Semester

Length: 12 Weeks

Application Deadline: July 1

 

MEET THE FACULTY

Dr. Flint McGlaughlin

Dr. Flint McGlaughlin

CEO & Managing Director, MECLABS Institute

Flint McGlaughlin is the Director of MECLABS Institute. The organization has partnered with key market leaders including The New York Times, Microsoft Corporation, and Reuters Group.

Dr. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK) and as a Trustee for Westminster Theological Centre. Dr. McGlaughlin originally studied philosophy and theology at the University of London’s Specialist Jesuit College and has been named Harvard speaker of the year.

Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.

Learn more about Dr. McGlaughlin

 

WHAT PAST STUDENTS ARE SAYING ABOUT THE PROGRAM

This program is the single-best investment I could be making in my digital marketing career. What I am learning about digital optimization and value-proposition communication pays dividends at work—where I am able to immediately apply the information. Not only will this program pay-off in terms of dollars saved in under-performing advertisements and websites at work, but I am learning applicable marketing principles I will be able to apply my entire career.

John Jordan
Director of Digital Marketing for The Global Leadership Summit

 

RECEIVE HELPFUL CONTENT BASED ON THE PROGRAM

Sign up to receive helpful content derived from the course to aid you in your current marketing challenges.

  • Sample course videos
  • Curated blog posts on conversion rate optimization
  • Real-world customer behavior experiments run with Fortune 500 companies
  • Readings curated from the course featuring top academics like Rosser Reeves, Claude Hopkins and more