Dedicated to Discovering How People Make Choices
Gain new test ideas for your email campaigns by watching this replay of the live optimization session from MarketingSherpa Email Summit 2015. In this session, Flint McGlaughlin, Managing Director, MECLABS Institute, along with MECLABS’ research analysts, provided research-based feedback on audience-submitted emails.
[The goal of the session is] to discover together transferable principles – the sort of principles you can take back and apply to your own campaigns.
– Flint McGlaughlin, Managing Director, MECLABS Institute
This interactive session allowed the audience to apply all the discoveries and insights gained over the course of the Summit in a mass focus group setting to not only help their peers, but put the lessons learned at Email Summit into practice on real emails.
McGlaughlin not only provided his own feedback to provide transferable principles for better serving customers with email marketing, but also took audience suggestions for several emails submitted by attendees. A team of MECLABS’ analysts then worked onstage to recreate the emails based on that feedback in real time.
A few of the lessons you can learn from this video include:
Watch the full video replay to see the live optimization analysis and gain takeaways to test on your own email creatives.
Humanizing Your Email Program: How to transcend the digital revolution by using the essential ability to communicate person-to-person
Watch Flint McGlaughlin's featured presentation from MarketingSherpa Email Summit 2015.
Learn how we utilize the scientific method to create real-world experiments and the three defining characteristics of the MECLABS Institute methodology