Motivation Matters: When should you ask for payment?

Asking for payment, or any other big "ask," is a type of friction that can stop a potential customer from buying your product or service. So you need to ask at the point of M3, not before or after, but precisely then. Flint McGlaughlin defines M3 and explains it further in the following brief video:

Once you understand M3, you can use this knowledge to determine where to focus your conversion efforts. Many businesses waste time and resources because they do not factor in the customer's motivation level. In the video below, Flint shares the optimal customer motivation level to apply your marketing plan:

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