Specificity Converts: The power of the prospect-level value proposition

If you want someone to buy your product, you need to ensure that you understand your customer's desires. Only then do you craft a very specific message with a very specific offer to a very specific customer. Watch this brief excerpt from a value proposition course with Flint McGlaughlin to learn more.

If you’d like to discover how to better communicate the value of your brand/offer to prospective customers, you can download our free Value Proposition toolbox.


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