Dedicated to Discovering How People Make Choices
If you want someone to buy your product, you need to ensure that you understand your customer's desires. Only then do you craft a very specific message with a very specific offer to a very specific customer. Watch this brief excerpt from a value proposition course with Flint McGlaughlin to learn more.
If you’d like to discover how to better communicate the value of your brand/offer to prospective customers, you can download our free Value Proposition toolbox.
Increase mobile conversion rates with our FREE mobile micro course
These five micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment.
Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test
A swipe file of 22 lead generation experiments MECLABS Institute analysts conducted in Research Partnerships to help improve conversion rates