Dedicated to Discovering How People Make Choices
Coca-Cola tastes good. At least the consumers who buy 1.9 billion drinks a day think so. But Coca-Cola’s marketing strategy does not capitalize on taste alone. In fact, the people who market Coke focus on feelings even more than taste to cause you to arrive at a conclusion to buy.
Taste the feeling.
In the following brief excerpt from a session on value proposition, Flint McGlaughlin, managing director of MECLABS, challenges his students to tap into their customer's emotions — because when it comes to maximizing conversion, "just the facts, please" is simply not enough.
Although we speak about facts, they must be perceived. And perception is often closely related to emotion.
— Flint McGlaughlin, CEO and Managing Director, MECLABS
If you’d like to discover how to better communicate the value of your brand/offer to prospective customers, you can download our free Value Proposition toolbox.
Increase Marketing Testing ROI with These Free Tools
The free Testing Calculation & Strategy Toolkit provides fundamental tools to ensure your tests are driving the highest ROI and achieving your objectives.
Value Proposition Development Online Certification Course
In most cases, businesses don't dominate market segments because they have superior products or services, but because they know how to clearly communicate an effective value proposition. We show you how.