Emotional Marketing: How fusing facts with feelings attracts more sales

Coca-Cola tastes good. At least the consumers who buy 1.9 billion drinks a day think so. But Coca-Cola’s marketing strategy does not capitalize on taste alone. In fact, the people who market Coke focus on feelings even more than taste to cause you to arrive at a conclusion to buy.

Taste the feeling.

In the following brief excerpt from a session on value proposition, Flint McGlaughlin, managing director of MECLABS, challenges his students to tap into their customer's emotions — because when it comes to maximizing conversion, "just the facts, please" is simply not enough.

Although we speak about facts, they must be perceived. And perception is often closely related to emotion.

— Flint McGlaughlin, CEO and Managing Director, MECLABS

If you’d like to discover how to better communicate the value of your brand/offer to prospective customers, you can download our free Value Proposition toolbox.

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