The True Value of Data

Data-driven marketing isn’t just the way of the future anymore; we’re living it right now. It feels like testing, personalization, predictive analytics, artificial intelligence, Big Data, etc. are at the center of our conversations. But, many of us are overwhelmed by its sheer volume and haven’t been able to simplify the data stream to leverage its true value. Therefore, we have not tapped into its full potential and predictive power.

In this video, Flint McGlaughlin explains how data should be disciplined so that it doesn’t just tell you “how much,” but also helps you discover the “why” in your analyses.

Data’s true value can be understood in one context — how does it help you predict customer behavior?

— Flint McGlaughlin, CEO and Managing Director, MECLABS Institute

McGlaughlin details a simple three-part approach you can utilize to get the most out of your data — discover the right problem, develop the right hypothesis, and test at the right velocity.

If you use data correctly, you will be able to more effectively predict future customer behavior and find the right place to focus your efforts and transform your business.

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