Best Practices Are Just Pooled Ignorance

How a large financial institution broke with best practices and saw an 85% lift

How often do you stop and think about why one headline will work better than another? Why one entire email or landing page will perform differently than another with a similar goal?

In this video, Flint McGlaughlin asks you to stop and think about two pieces of marketing collateral to better understand a hypothesis-driven approach to marketing rather than doing what worked well in the past. For the busy marketer, it's a nice reminder to not only focus on execution, execution, execution, but also to step back and really understand customer response.

We have created a 60-page guide that contains 21 tools and concepts, and it outlines the unique methodology we have used to test across more than 20,000+ sales/marketing paths. You can download the guide for free here: A Model of Your Customer’s Mind

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Unlock the power of your value proposition In 40 brief reflections that unfold in a series of layers, Flint McGlaughlin suggests a new framework and theory of messaging. Learn More