Dedicated to Discovering How People Make Choices
“Consumers have been conditioned to expect a seamless digital experience.”
This was one of four key insights gained from surveying more than 900 U.S. consumers about their purchase decisions. In this video replay of the April 2016 MECLABS Live Optimization Webinar, a panel of MECLABS Institute optimization specialist apply these insights, as well as over 20 years of discoveries, to audience-submitted webpages.
You are focused on the wrong value proposition. You are not focused on what the customer is actually going to get. You are focused on you … and this is a fundamental problem with the page.'
— Austin McCraw, Senior Director, Content Production, MECLABS Institute
Designing a website is an art, making it generate results is the science. In order for us to most effectively engage with our prospective customers, we must understand them. We must bridge the gap between what we know about them and what we do not know about that. And the only way to bridge that gap is through strategic customer research and experimentation.
To this end, MECLABS has conducted consumer behavioral research for the past two decades, and more recently, the team led a specialized research project to understand why consumers subscribe to digital products. This research project included a thorough literature review on the subject, interviews with some of the top digital subscription organizations, and a consumer survey aimed at understanding why someone would choose one digital subscription over another.
From this research project, four key insights emerged:
In this one-hour live optimization session, the MECLABS optimization specialists spent time taking these theoretical insights and applying them to real-world digital marketing campaigns. Watch and learn how to apply the findings of this recent research to your own campaigns.
To learn more about the digital subscription research project, visit MarketingExperiments, and watch the Web clinic replay, “Digital Subscriptions Boosted: Survey of 900 U.S. news consumers reveals key insights to increase your subscriber base.”
Live Optimization Webinar: Your chance to have the MECLABS team optimize your page live
Thursday, May 19, 2016
In this one-hour session, optimization specialists from the MECLABS Institute will be providing real-time feedback for audience-submitted websites, emails and campaigns.
Online Course: Landing Page Optimization
Learn to improve page efficiency for converting a higher percentage of landing page visitors to sales leads.
In this course, we will review 13 relevant case studies with more than 29 charts and graphs to help illustrate the essential elements of optimization.
Fill out the form below if you would like to learn how MECLABS has used over 15-years of research to support companies of all sizes achieve their testing goals.
A MECLABS analyst will reach out to you with details. We will ask a few questions about your business to determine how we can best serve you. This includes immediately providing valuable content, at no charge, that addresses your specific challenges.