Dedicated to Discovering How People Make Choices
When customers visit a webpage, a banner at the top of the page is often the first thing to catch their eye. What first impression do those banner ads make on behalf of your company and products?
For ideas on improving the value communicated by your website banners, watch this video replay of the March 2016 MECLABS Optimization Webinar, where MECLABS Institute optimization specialists provided real-time feedback on audience-submitted webpages.
Make sure you become the stewards within your organization to ask the question every time when someone comes to you with a banner. … ‘Is this company logic, is it coming from us, is it in our interests? Or is it truly for the interest of the customer?'
— Winnifer Thomas-Cox, Senior Director, Partner Solutions, MECLABS Institute
Online consumers experience banners of all shapes and size all across the Web. This has led has led to “banner blindness.” Web users have learned to tune out ads on websites – and this effect can transfer over to your website banners, despite them not being your typical “banner ad.”
How do you gain their attention and then effectively communicate the critical information they need to make the micro-decision to continue reading? A bigger question might be does a banner even benefit your customers and website?
Testing allows marketers to answer these questions with confidence.
To help you develop a testing plan for your website and banners, MECLABS optimization specialists used three key principles to inform the feedback they gave to the audiences-submitted webpages:
To gain testing ideas for a variety of page types from the MECLABS optimization specialists, watch this replay of a one-hour live optimization session. Our experts provided feedback on the banners of six audience-submitted webpages, including:
To learn more about optimizing website banners, visit MarketingExperiments, our online testing research publication, to watch the Web clinic replay of “Site Banners Tested: How minor changes led to a 433% increase in clickthrough for Humana.”
Live Optimization Webinar: Your chance to have the MECLABS team optimize your page live
Thursday, April 21, 2016
In this one-hour session, optimization specialists from the MECLABS Institute will be providing real-time feedback for audience-submitted websites, emails and campaigns.
Learn how we utilize the scientific method to create real-world experiments and the three defining characteristics of the MECLABS Institute methodology.
Fill out the form below if you would like to learn how MECLABS has used over 15-years of research to support companies of all sizes achieve their testing goals.
A MECLABS analyst will reach out to you with details. We will ask a few questions about your business to determine how we can best serve you. This includes immediately providing valuable content, at no charge, that addresses your specific challenges.