Maximize the Effectiveness of Your Marketing Testing
Yours for Free: Must-have tools for testing productivity and efficiency
You can possess the most expensive, advanced testing technology, but if you execute tests using questionable methodology and processes, at best waste time and resources. At worst, you could make misleading business decisions that cost millions.
Don’t let that happen. Take advantage of the free Testing Calculation and Strategy Toolkit, developed by the MECLABS Institute Data Sciences division. This toolkit will provide an outline of proven methodology and processes for the most productive, efficient and accurate marketing experiments.
The principles outlined in the toolkit are based upon the work of the MECLABS Institute. It has conducted the world’s most diligent, comprehensive and long-standing study of sales and cognitive decision-making processes, leveraging:
- More than a quarter century of research
- 20,000 sales path studied
- 1 billion email sends
- A library of more than 1,500 validated marketing experiments
You have likely seen this knowledge published in case studies, benchmark reports, and training by the institute’s subsidiary organizations, MarketingSherpa and MarketingExperiments. It has also been published in publications such as the Wall Street Journal, the Harvard Business Review, and Adweek.
Increase Marketing Testing ROI with These Free Tools
Set Your Tests Up for Success With the Strategic Test Planner and Testing Reference Brief
The free Testing Calculation and Strategy Toolkit provides fundamental tools and knowledge to ensure your tests are driving the highest return on marketing investment and achieving your objectives. Its proven scientific approach has recently helped three global organizations achieve gains of 330% in revenue, 202% in memberships, and 164% in conversions.
The Strategic Testing Planner and Calculator
The Strategic Testing Planner and Calculator helps you save money and resources by ensuring your testing is perfectly planned. It’s critical to answer each question in this tool thoroughly and specifically; if you can’t, you need to revisit your strategy.
At minimum, the Strategic Testing Planner and Calculator will help:
- Estimate test duration
- Determine the level of confidence to ensure the most accurate tests
- Project a minimum sample size
Marketers who have used this tool have benefited from a 15-minute introduction to it from a MECLABS data scientist. If you’re interested, check the box on the form below and we’ll be back in touch to schedule an appointment.
the summary tool captures everything from setting up your experiment hypothesis, validating the results, captured and keeping all test interpretations in one spot.
Start to Finish Testing Reference Brief
The Testing Reference Brief gives you critical start-to-finish basics for successful testing. It includes easy-to-follow articles from MarketingSherpa and MarketingExperiments.
The briefing will tell you:
- What defines a good hypothesis and why it’s the most critical aspect of your testing strategy
- Four key questions every marketer should ask their data analyst
- Five steps to launching a test that gets the results you need
- How to mitigate testing risk, interpret results correctly and more
Free Instant Download
The Science Behind The Toolkit
15 years of research in 11 minutes
Validity Is Critical
The MECLABS Seal indicates that an experiment or test process has undergone these three steps:
- Met the highest standards of scientific rigor
- Undergone multiple validity checks by the MECLABS Data Sciences
- Is certified as an accurate representation of customer behavior
“As the person who invented the term Landing Page in 1995 (right after Al Gore invented the internet) I can tell you that we've waited a long, long time for this sort of common sense, hands-on, verified info. The bad news is that you are now out of excuses.”
Seth Godin, best-selling author