MECLABS sealEXECUTIVE SERIES:

The Web as a Living Laboratory

coverLearn How to Use the Web to Experiment Your Way Into a More Profound Understanding of Your Customer

The Web is shifting its role as an "important channel" to a central dynamic of your entire business ecosystem. The Web allows your team to peer deeply into the minds of consumers as they make a purchasing decision.

Businesses and teams who use the Web as a laboratory gain a profound understanding of their customers and are able to answer the fundamental question, "Why do people say yes?" Answering this question is the only way to produce long-term sustainable results.

Over the last 15 years, MECLABS Institute has conducted more than 10,000 webpage experiments to understand why people say "yes." This research is obtained through Research Partnerships, where we apply our science and methodology to the websites of companies to achieve customer learnings and increase conversion rates.

Inside this series you will find proprietary research such as:

  • How to determine if people will say "yes" on your landing pages
  • How to correctly construct a value proposition
  • The inverted sales funnel
  • The value exchange fulcrum

"The sales and marketing funnel is not constructed with ads and pages; it is comprised of thoughts and conclusions.”

Flint McGlaughlin, CEO and Managing Director, MECLABS Institute