Research to help you better understand your customers

MECLABS Institute is the largest independent research institution focused on value proposition optimization and how people make choices. Search more than 15 years of research in the MECLABS research library to help you understand the factors that go into your customers' decisions and create more effective messages, products and services for your audience. 

Research Digest Archive

Get MECLABS' latest marketing research and studies now

Take a look through MECLABS' library of Research Digest. You'll find over 5,000 pages worth of case studies, research findings, and experiment briefs, and video replays. To find additional research done by MECLABS' subsidiaries over the last 15 years, visit the MarketingSherpa Library and the MarketingExperiments Research Directory.