Maximize Your ROI at IRCE 2016

Get access to free ecommerce resources that will help you discover why retail customers say "yes"

At IRCE 2016, our team will be talking to marketers in the MECLABS Institute Marketing Lab and the MarketingSherpa Media Center to further our research on what’s working (and what’s not) in ecommerce marketing.

Browse the resources below to access this research, including ecommerce-related case studies, charts, interviews and more.

“As the person who invented the term ‘landing page’ in 1995 (right after Al Gore invented the internet), I can tell you that we've waited a long, long time for this sort of common sense, hands-on, verified info. The bad news is that you are now out of excuses.”

- Seth Godin, best-selling author




Download the Optimization Diagnostic Worksheet

Learn how you can leverage our patented conversion heuristic to optimize your marketing collateral and increase the probability of conversion. (Want assistance with the exercise? Let one of our research analysts, not salespeople, walk through it with you.)

Access the Worksheet (One-Click Download)


Explore the Ecommerce Library

Get free access to over 1,500 ecommerce case studies, research charts, webinars and more, published by our research brands, MarketingExperiments and MarketingSherpa.

Browse the Research Library


Get Exclusive Interviews from IRCE 2016

Onsite at IRCE, MarketingSherpa will be interviewing speakers and brand-side marketers to get the inside scoop on the latest ecommerce trends. Receive all the videos, straight to your inbox.

Sign Up to Receive Exclusive Interviews


Participate in a Live Web Clinic

Join us Wednesday, June 15 at 4:00 p.m. EDT for a special Web Clinic on "Brand Strategy," presented by Flint McGlaughlin, Managing Director, MECLABS Institute. In just 35 minutes, you will learn how to leverage your brand proposition to create buying momentum.

Register Now

Leverage MECLABS Institute’s 20 Years of Specialized Research

Over the last 20 years, we have:

  • Reviewed over one billion emails, five million phone calls and 20,000 sales paths

  • Explored more than 10,000 case studies to release over 100 publications

  • Created the world's largest testing library, containing over 1,500 validated experiments through company partnerships all over the world

guide book meclabs seal

4 Ways to Advance Your Campaigns and Your Career

MECLABS Institute offers various curriculums and platforms through which marketers can further their education with proven, practical marketing education. Our program includes:

  1. Research Partnerships

    We partner with your organization to achieve important optimization KPIs, while at the same time collaborating and teaching your team our rigorous methodology.

    Learn More »

  2. Graduate Certificate

    Earn a graduate certificate from the University of Florida, a fully accredited research university, in Value Proposition and Messaging Conversion.

    Download Sample Course Syllabus »

  3. Online Professional Certification

    Earn your professional certification from home. Available courses include Landing Page Optimization, Email Messaging, Online Testing, and Value Proposition Development.

    View Course Overviews »

  4. In-person Team Training

    Get your team professionally certified through a personalized onsite training workshop.

    Learn More »