MECLABS > Research > Content Marketing: What you need to know before creating a strategy

Content Marketing: What you need to know before creating a strategy

Content marketing is a powerful way to attract, not drive, customers to your product or service. But first and foremost, it should be a service that meets the needs of your customers.

Learn more about how to get this right — and transform an enterprise.

We have created a 60-page guide that contains 21 tools and concepts, and it outlines the unique methodology we have used to test across more than 20,000+ sales/marketing paths. You can download the guide for free here: A Model of Your Customer’s Mind

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  • The Quick Guide to Inbound B2B Marketing
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  • MarketingSherpa Quick Guide to Email Marketing
  • The Marketer as Philosopher - Excerpt
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