A research institute helping leaders optimize businesses

MECLABS Institute partners with top and emerging companies to discover what really works in marketing. Since its inception, MECLABS has tested more than five million calls, more than 20,000 paths, and across one billion email sends.

A catalyst for optimized sales and marketing ROI around
the globe

The MECLABS Institute helps companies in two ways — through education and Research Partnerships.

Rather than depend on universities for grant money, MECLABS partners with key companies and conducts major experiments. MECLABS has tested more than 20,000 paths discovering the decision patterns that lead to a “yes” in real-world experimentations with our Research Partners. By applying MECLABS customer-first science, we help Research Partners better serve their customers while increasing revenue.

Last year, our average test with one of the world's largest banks produced a 108% conversion increase. This is not uncommon — many of our Partners see triple digit sales increases. In fact, most tests in our Research Digest are the result of field experiments conducted with major Partners, such as Johnson & Johnson, The New York Times, Cisco and 1-800-Flowers.

We’ve partnered with organizations ranging from Fortune 50 companies to emerging businesses to drive breakthrough financial gains and provide sales and marketing enablement

We then identify patterns in the experimentation across Research Partnerships and create methodologies and heuristics that all companies can use to improve their ability to serve customers and improve bottom-line results. These methodologies and heuristics are taught through our educational offerings: in-person workshops, customer training, online learning and academic partnerships.

Below is just a sampling of our past Research Partners and students:

Flowers- New AA logo Acxiom
Aetna Alaska new Assurant Autodesk new
Discover- NEW dow jones- new emc- new esurance
fico fidelity fiserv frost and sullivan financial times
general mills google hp
hoovers interwoven- new
kroger lexis nexis
lucas arts- new mastercard- new 2 match
mcafee mckesson microsoft motorola
norwegian cisco oakley
pitney bowes purolator
rand mcnally sas scottrade
seagate starwood sun microsystems symantec
walt disney toys r us AAA tyco
unum usa today vmware walgreens
yahoo- new ziff davis    


Get more information on how to become a MECLABS Research Partner

To learn how MECLABS can help you, read more about our Research Partnerships and provide contact information in the form below. A MECLABS analyst will reach out to you with details on how a Partnership can reveal what your customers really want. We'll ask a few questions about your business to determine how we can best serve you. This includes immediately providing valuable content, at no charge, that addresses your specific challenges.