In this session, you'll learn:

• The evolving role of email in today's post-modern world
• The foundational meta-theory of email optimization
• Course background, approach and structure

In this session, you'll learn:

• How to capture more email subscribers
• How to control the quantity and quality of subscribers
• How to segment and customize your list

In this session, you'll learn:

• How to insert more value in your subject lines
• A step-by-step framework for crafting subject lines
• When to be personal, urgent and specific

In this session, you'll learn:

• Understanding the goal of email copy
• How to write effective copy within an email message
• When to send and how often

In this session, you'll learn:

• How to connect a landing page to the email message
• How to optimize your campaigns for overall conversion
• Common errors with headlines, images, copy and calls-to-action