Event Agenda

Flint McGlaughlin is the Managing Director of MECLABS Institute. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.

Bart Thornburg leads email strategy, technology and innovation as the Senior Manager of Email Marketing at WeddingWire, the leading technology marketplace serving the $100 billion wedding industry. He regularly champions AB testing, smart email triggers and making real, authentic connections with subscribers. Previously, Bart helped run the day-to-day email marketing operations at Targeted Victory, where his team sent more than one billion emails, raising more than $50 million for 75 clients, including Romney for President and the RNC.

Julia Fox joined disruptive wine etailer, NakedWines.com, shortly after the company's U.S. launch in 2012. In her three-year tenure, she led the acquisition of more than 600,000 customers, built the continuity program from a few thousand to more than 100,000 active members, and created a CRM program oriented around loyalty over sales. The result is a highly engaged member base of brand evangelists who order quarterly, have generated more than a million reviews, produce open rates typically over 50%, and actively engage in the site's social platform. 

Aaron Dun is the Chief Marketing Officer at Intronis, driving the entire go-to-market strategy. He has twenty years of marketing experience leading strategic planning efforts, identifying new market opportunities and directing global teams to execute effective demand generation campaigns for both large public companies and venture-backed startups. An expert in content marketing, digital marketing and demand generation strategies for B2B technology companies, his career accomplishments demonstrate a keen ability to connect marketing performance to sales achievement. Previously, Aaron served as the Vice President of Marketing and Strategy at Percussion Software, where he led a complete transformation of the business around a new product innovation and market direction. Prior to Percussion, he played a leadership role in the marketing successes behind Ness Technologies, Lionbridge Technologies and Softscape.

Richard Delahaye, Senior Director of Marketing, Intronis, manages the company's global marketing strategy. He served for two years as Intronis' Director of Digital Marketing, leading the demand generation, marketing operations and database growth teams. Richard has 15 years of experience in hi-tech B2B marketing with a track record of spearheading innovative campaigns, including most recently the award-winning Intronis 3-Dimensional mailer featuring an Atari games console. A former Web developer, he is an advocate of applying agile methodologies to deploy and iterate marketing campaigns rapidly and effectively in the field. Prior to joining Intronis, Richard held digital roles at Correlsense, Experian and Rolls-Royce. Richard holds a Master of Science in Chemistry from Oxford University and, despite being from England, is not a soccer fan. Instead he prefers rugby and snowboarding.

Kelly Peters is CEO of BEworks, a global firm that specializes in applying behavioral economics to business and policy challenges. The team consists of scientists from the fields of psychology, economics and neuroscience. Prior to cofounding the firm, Kelly lead innovation teams at the Royal Bank of Canada, Bank of Montreal, CANOE and Financial Post. She has over 20 years of experience in financial services strategy and IT innovation, a Master’s degree in business administration from Dalhousie University and is a Fellow at the Institute of Canadian Bankers. She is an influential thought-leader in the field of behavioral economics, an experienced TEDx and keynote speaker and a lecturer of applied behavioral science at University of Toronto’s Rotman School of Management.

Rose Mary Moegling is the customer engagement manager for Toshiba America Medical Systems, Inc., overseeing social media strategy, webinar production, collateral and presentation development and industry association relationships. A seasoned marketing and public relations professional, Rose Mary has experience in both the nonprofit and private sectors and holds a Master’s degree in Strategic Public Relations from The George Washington University's Graduate School of Political Management.

Danny Gavin has successfully piloted several Web development projects and utilizes his extensive experience to develop cutting-edge Internet marketing and social media campaigns for Brian Gavin Diamonds, which he helped to propel to the ranks of Internet Retailer’s “Second Top 500” and “50 Fastest Growing E-Commerce Companies.” Growing up in and around his family’s ecommerce business, he immersed himself in the business from an early age. Prior to joining Brian Gavin Diamonds, Danny honed his marketing skills through consulting roles with CenterPoint Energy, Brown-Forman, Houston Symphony, Softway Solutions and Blinds.com. Raised in Houston, Danny attended the C.T. Bauer College of Business at the University of Houston where he received an MBA in Marketing and Business Consulting.

Dawn Nelson, Director of Fundraising, Consumer Reports (CR), joined the company in September 2011 and leads a department of five people. The Fundraising team manages a myriad of campaigns that generate nearly one million gifts across all channels from an active donor base of over 560,000 people.  Dawn is an agile leader who enjoys a fast-paced, energized environment and testing new things to constantly learn and adapt to yield better results.

Prior to joining CR, Dawn spent the majority of her career at Reader’s Digest as a Marketing Director responsible for all direct marketing activities for the Books and Home Entertainment Division, a $52 million business unit. She is a direct marketing professional who has applied her experience and knowledge of direct marketing best practices to fundraising at CR. Dawn has led the Fundraising department to grow revenues by $9 million and active donors by over 90,000 since she came to CR four years ago. She lives in Mount Kisco, NY with her husband, two children and their yellow lab, and enjoys exercising, reading, traveling and being with family.

Bruce Duesterhoeft, Program Manager of Online Fundraising, Consumer Reports, has nearly 20 years of direct marketing experience in the nonprofit and for-profit worlds. Before his three years at Consumer Reports, he worked at Habitat for Humanity International, National Vision, Georgia Public Broadcasting, Grizzard Communications and TV Guide. He even started his own direct marketing consulting firm helping small nonprofits.

While at Consumer Reports, Bruce has helped grow the digital fundraising revenues from under $1 million when he started to over $2.6 million last fiscal year. He also has worked with other teams to streamline processes and create efficiencies in daily work. Bruce works closely with the rest of the development team to build a strong cohesiveness with digital fundraising.

Bruce lives in northern New Jersey with his girlfriend and dog. They enjoy weekend and vacation hiking across the United States.

Jessica Vogel is an experienced Global Marketing Consultant who has worked at Dell for over 10 years, with many of her various roles focused in the digital space. Currently, Jessica leads the end-to-end LCM (Lifecycle Marketing) team which develops Dell’s global creative and content strategy. Jessica’s efforts include guiding regional marketing communication (marcom) execution, which have led to LCM becoming one of the most efficient and highest performing ROI marcoms at Dell. Although her role is currently focused on LCM, including all triggered and post-purchase communications, Jessica continues to help drive innovation, business performance and process improvements across the entire Dell email channel. Prior to coming to Dell, Jessica worked on the agency side at T3 and Harte-Hanks for five years where she was involved with various projects across numerous Fortune 100 companies. In addition to her contribution to marketing at Dell, Jessica is an active member in the Austin community, frequently volunteering with Austin Children’s Services and serving as a Board Member with the Texas Advocacy Project.

Jill McEwan is the Direct Marketing Director at HomeAdvisor, a leading online local services marketplace. She leads strategy for email marketing, direct mail and content marketing, but has also had roles in product management and customer service. Jill is an expert in customer interest analysis, delivering relevant content and A/B testing, and has recently been featured in Modern Marketer and in a MarketingSherpa email marketing case study. She is also a graduate of Ohio State University. Go Buckeyes!

Derek Kazee is the Director of Retention Marketing at Ebates. Derek is a digital strategist with more than 17 years of experience and he is responsible for leveraging data insights to create innovative marketing strategies and programs. His innate ability to simplify the complex and integrate learnings into marketing processes has driven more efficient, relevant and engaging marketing for many Fortune 100 brands. Derek holds a M.A. in Management from the Ohio State University and a B.S. in Journalism and Communication from the University of Oregon.

Mike Loveridge is the Head of Digital Conversion Optimization in the Digital Center of Excellence at Humana, based out of Louisville, Kentucky. Mike has a B.S. in Statistics and Math, and an MBA from BYU. Prior to working at Humana, Mike conducted marketing research analytics for major Hollywood movie studios, ran the marketing analytics team for a presidential campaign, developed pricing strategy and models at Intel and performed web analytics and conversion testing for Ancestry.com, Adobe and GE. In between, Mike has spent hundreds of nights in a tent, in places as diverse as Alaska, Nepal, Central America, Europe and all over the U.S. He has been to Everest, chanted with monks in Himalayan monasteries, meditated in ancient ruins high in the Andes, climbed Angkor and Mayan temples, was a whitewater river guide on the Colorado River and a competitive rock climber. Not surprisingly, his passions include CRO, extreme outdoor adventure, fireflies and Costco.

Eric Martin is the Vice President, Marketing, at SAP North America.  In this role Eric is responsible for leading a program office that delivers custom communications programs to some of the company’s largest, most strategic customers. Previously, Eric led Ecosystem and Channels Marketing at SAP North America, in which he delivered marketing programs, training and best practices to SAP’s extensive network of ecosystem partners. He has also held marketing leadership roles in professional services firms Deloitte and The Hackett Group.

Eric earned his BA and MBA from Villanova University and for the past 10 years he has taught a marketing course within Villanova’s MBA program. His 24 year career has been focused on B2B marketing, with a concentration in enterprise software and related services. 

Torin Gilkey is a digital strategist with a long-standing passion for health care. As the digital marketing manager for Boston Children's Hospital, he shapes the digital strategy for the top-ranked pediatric hospital in the nation (U.S. News & World Report, 2015-16). Prior to his role at Boston Children's, Torin led the digital experience and Web development for the Lehigh Valley Health Network, a large nonprofit health system in Pennsylvania that includes five hospital campuses and more than 130 physician practices. Torin, who started his career as a Web developer, is a true geek-turned-marketer. "There's no 'Buy Now' button in health care," Torin likes to say. "You can’t just buy a heart transplant online. It’s our job as digital marketers to tell that story.”

Dan is the Vice President of Marketing at HCSS, a construction software company recognized by the Wall Street Journal as one of the top small businesses in the country. He spent six years in the Marines, 16 years in healthcare sales and marketing and now he is helping construction companies improve their businesses using technology and software. He loves coming to work every day with a great team of marketing experts who share a common goal of doing the best marketing in the construction industry.

Brian is the Senior Manager of Digital Marketing for Hewlett Packard Enterprise.  He brings 25 years of software industry experience from roles as a developer, sales engineer, instructor, consultant and marketer. Brian manages Hewlett Packard Enterprise’s IT Experts Community, which is focused on helping IT practitioners develop the skills, network and insights to accelerate their careers in application lifecycle management, automation and cloud management, service and portfolio management and business systems management. He is also responsible for community strategy, blogging and IT practitioner marketing programs.  Brian is a Lithium Certified Community Manager.

Chris McGrady is a Digital Marketing Manager for Arrow Electronics, a Fortune 150 company with 2014 revenues of nearly $23 billion.  Chris focuses on content marketing and search engine optimization. Chris is an expert in content, social media and newsletter marketing, and in previous roles built an email marketing program from scratch that ultimately accounted for 6% of company revenue. Chris lives in Denver with his wife Kate, their two kids Tatum and Brek and their Great Dane Ellie.

Karen Thomas-Smith is Vice President of Marketing for Optum, a leading health services business. Karen brings more than 20 years of global experience in the software industry and has held leadership positions in marketing, sales and training. She and her team have embraced content marketing to such a degree that Thomas-Smith has completely redesigned job descriptions and marketing processes to develop an integrated marketing and thought leadership content machine. In the past year, Karen's team has garnered more than 40 marketing industry awards. Karen also received MarketingProfs' B2B Marketer of the Year Award in 2013.

Charles Duhigg is a Pulitzer Prize-winning reporter and author of the New York Times bestseller The Power of Habit: Why We Do What We Do in Life and Business. Duhigg is also winner of the National Academies of Sciences, National Journalism, and George Polk awards, and a frequent contributor to television and radio, including PBS NewsHour, Frontline, Dr. Oz, This American Life and various programs on CNBC and NPR. He is a graduate of the Harvard Business School and Yale College. A highly engaging speaker, Duhigg will share his eye-opening insights into how a simple habit loop is the key to transforming behavior at work, at home and at school. He’ll have you rethinking your entire world.