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Join us in Las Vegas for MarketingSherpa Summit 2016

BRING YOUR TEAM AND SAVE

Buy 2 tickets, get each additional ticket for 50% off. Discount is applied at checkout.

  • TWO-DAY

    SUMMIT

  • Full access to Summit

  • $1895

    This event has concluded
  • Access to marketing breakout sessions
  • Access to high-profile featured speaker sessions
  • Book signing with featured speaker 
  • One-on-one coaching clinic appointments
  • Roundtable discussions with industry experts
  • Exhibit Hall access (40+ marketing vendors)
  • Admittance to two networking events
  • Special hotel rate at Bellagio Las Vegas
  •  
  • THREE-DAY

    SUMMIT + WORKSHOP

  • Full access to Summit and Wednesday workshop

  • $2390

    This event has concluded
  • Access to marketing breakout sessions
  • Access to high-profile featured speaker sessions
  • Book signing with featured speaker 
  • One-on-one coaching clinic appointments
  • Roundtable discussions with industry experts
  • Exhibit Hall access (40+ marketing vendors)
  • Admittance to two networking events
  • Special hotel rate at Bellagio Las Vegas
  • Workshop Access: Email Messaging

    Save $200 ($695 course value for $495)

     
    WHEN:
    Wednesday, Feb 24, 8:00AM – 4:00PM
     
     
     
     

  • More Workshop Details ▲

MECLABS Email Messaging Workshop

Course Outline:

 

SESSION 1: Introduction – Why email optimization?

In this session, you'll learn:

  • The evolving role of email in today's post-modern world
  • The foundational meta-theory of email optimization
  • Course background, approach and structure

 

SESSION 2: Capture - Building high-quality emails lists

In this session, you'll learn:

  • How to capture more email subscribers
  • How to control the quantity and quality of subscribers
  • How to segment and customize your list

 

SESSION 3: Open – Crafting arresting subject lines

In this session, you'll learn:

  • How to insert more value in your subject lines
  • A step-by-step framework for crafting subject lines
  • When to be personal, urgent and specific

 

SESSION 4: Click – Writing effective email copy

In this session, you'll learn:

  • Understanding the goal of email copy
  • How to write effective copy within an email message
  • When to send and how often

 

SESSION 5: Convert – Transforming clicks to sales

In this session, you'll learn:

  • How to connect a landing page to the email message
  • How to optimize your campaigns for overall conversion
  • Common errors with headlines, images, copy and calls-to-action

 

Less Workshop Details ▼
This event was worth every penny and something I'm building into my professional development plan moving forward. I couldn't recommend the [Email] Summit more highly. Mark Glesne, Web Marketing Director, Bed|Stü

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