Event Agenda

Morgan Spurlock is a prolific Oscar- and Emmy-nominated film and television documentarian, as well as host and producer of the CNN original series, "Inside Man." Best known for his critically-acclaimed documentary "Super Size Me" (one of the highest-grossing documentaries ever made), Spurlock has produced and starred in several projects dissecting the world of advertising and marketing as it relates to the future of American branding. Thought-provoking, information-filled and always entertaining, Spurlock will share what he's learned about America's culture by stepping into the day-to-day lives of diverse Americans.

Clark R. Cummings, Senior Manager of Member Marketing, Marriott Rewards, has been with Marriott International since 2011. Clark has worked in email marketing since 2006, getting his start with a boutique email service provider based in Atlanta, Georgia. He has worked with a diverse roster of clients from nonprofits and associations, like SEIU and NEA, to Fortune 500 companies like Time Warner Cable and Southwest Airlines. Clark was raised in Marietta, Georgia and now lives in Washington, DC.

Morgan is responsible for donor and teacher email marketing efforts at DonorsChoose.org. She joined the DonorsChoose.org team in 2011 and was previously Promotions Manager at the Big Apple Circus.

CNET (a division of CBS Interactive) is the #1 source for researching tech and consumer electronics, and is the world's largest and most trusted tech media source for news, reviews and downloads with more than 100 million unique users. Diana Primeau, Director of Member Services Audience Development, CNET, brings decades of experience to the company, where she leads a cross-functional team that drives site engagement, increases subscription conversions, maximizes social and traditional email registration and manages email lists comprised  of millions of unique visitors. Prior to her 10 years at CNET Primeau was Vice President of Cross Product Initiatives at Macromedia.

With more than 15 years of B2B eMarketing experience, Jeremy has leveraged demand generation best practices, empowered by marketing automation and CRM systems, to exceed KPI targets in a variety of industries. When he isn’t planning outdoor adventures with his wife and daughter, he contributes to webinars and presentations on topics including closed-loop ROI reporting and email in a behavioral marketing context.

Chris Keller, Vice President of Marketing for the last four years at Health Catalyst, was employee #7 at the now 400-person organization, a Sequoia Capital backed high-growth start-up with IPO hopes in the next few years. While growth is a major objective, he leads a demand generation team that is bucking the gated-content trend by unlocking the majority of its content, an experiment that is proving to deliver high quality leads while also positioning the company as the trusted data warehouse and analytics leader in healthcare.

Previously, he worked in marketing management for three other start-ups — Balihoo, Clearwater Analytics and PC-Doctor. Previously, he was a worldwide Product Marketing Manager at Hewlett-Packard. He began his career in 2000 developing online education using some of the earliest content learning and assessment systems.

Keller holds an M.B.A. and B.A. from Brigham Young University with an emphasis in Marketing and Entrepreneurship. He is part of the Silicon Slopes start-up community, and is working on his own start-up in the addiction recovery space as well as a real estate software idea in incubation. He has big aspirations to one day contributing time and energy to a micro-credit lending organization.

Ken Wincko is the Senior Vice President of Marketing at PR Newswire, where he manages the company's global marketing strategy and is a member of the Executive Management Committee. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. He is a frequent speaker at major industry conferences and has been covered in publications such as The Wall Street Journal, Alister & Paine, Demand Gen Report, MarketingSherpa, TechTarget and destinationCRM. Wincko is an advocate for a buyer-centric, progressive marketing approach spanning the customer lifecycle.

Abby See is the Director of Online Marketing at Sunrise Senior Living. As the Director she oversees online branding, website lead generation/digital media, UX, social media, website design, content marketing, SEO, marketing automation and reputation management for both the North American portfolio (265 communities) and the United Kingdom portfolio (42 communities). Previously she has served as an account supervisor at advertising agencies, overseeing all digital and traditional marketing campaign efforts for national homebuilders such as K. Hovnanian Homes, Ryan Homes and NVHomes. With a passion for digital marketing, Abby believes in taking risks and trusting her gut (and a whole lot of data!) to be innovative and meet your customers’ expectations. She lives in Virginia with her husband and two children. She is a graduate of Virginia Tech. Go Hokies!

Leonard Mlodinow is a theoretical physicist and author of numerous academic research papers in physics and seven popular science books, including bestseller The Grand Design, co-authored with Stephen Hawking. His book The Drunkard’s Walk: How Randomness Rules Our Lives was shortlisted for the Royal Society book award and won the Robert P. Balles Annual Prize in Critical Thinking, and the Liber Press (Spain) Award for the "Popularization of Science." Mlodinow has also created several award-winning video games, including one in conjunction with Steven Spielberg, and has written for network television. He is a popular international speaker who has given invited lectures at corporations ranging from Google to Major League Baseball.

Laz Tyrekidis is the Digital Marketing and Audience Director for Metropolis International, a fast-growing group that specializes in business and consumer media, employing over 350 people across seven locations. He joined the company in 2014 to define and drive the digital strategy with focus on email marketing, search engine optimization, social media and mobile marketing. Laz heads up a team of marketers to ensure the quality and audience for the group's digital offerings are maximized. He began his career in 2005 running his own online newspaper in his native country of Greece and has a degree in Computer Science. A highly influential speaker, Laz contributes to events and presentations and will share insights on how his email marketing strategy increased mobile opens more than 300%.

Sundeep Kapur has been helping brands define their omni-channel marketing strategies. He has had the opportunity to help many brands create and execute a successful consumer engagement strategy. His specialty lies in helping brands adopt digital by focusing on fundamentals — relevance, engagement, reduced cost, security and driving revenue — all towards improving lifetime consumer value. “Digital allows you to create a relationship — nurture it.”

Sundeep is an author, researcher and educator. He writes for multiple publications and teaches workshops on effective digital engagement. His email-marketing master class has been taught across the globe for more than 1000 brands and he continues to receive outstanding reviews for his efforts.

Maggie Fox is the Senior Vice President, SAP Global Marketing at SAP.  She is responsible for delivering a unified digital experience to SAP customers and the market. Prior to joining SAP, Maggie was founder and CEO of Social Media Group, which was established in 2006 and was one of the world's most highly respected independent agencies helping businesses navigate the socially engaged Web. She has been interviewed about social and digital trends by Inc. Magazine, The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News and The Financial Post, among others. In 2011, The National Post named her one of Canada's Top Innovators. Fox sits on the boards of GetElevate.com and the Heart and Stroke Foundation.

Lisa Arthur, author of Big Data Marketing: Engage Your Customers More Effectively and Drive Value (2013), drives global market and demand strategy, product and solutions marketing, customer-centric initiatives and serves as a global industry thought leader around data-driven marketing.  A 30-year marketing veteran, Lisa currently serves as an independent CMO advisor. She has also served as CMO for Internet leader Akamai Technologies, B2B2C application provider Mindjet and Aprimo (now Teradata).

Cambria Jacobs is the Vice President of Marketing and Customer Service at Door to Door Organics, a leading online grocer that delivers fresh organic, natural and local food to homes in 15 states and 60 cities throughout the U.S. Jacobs joined the company in 2013 to build a strong team, establish baseline marketing and customer satisfaction metrics, launch targeted media outreach, optimize customer acquisition and execute aggressive expansion plans. In 2014 and 2015, Jacobs drove brand innovation to create an expansion launch strategy that eclipsed first month order goals by nearly 30%. Jacobs also spearheaded a company-wide quality initiative to exceed customer expectations around service, experience and product quality.

Baxter is a true marketing geek, having led marketing ops and demand creation teams at Citrix and Couchbase. Prior to that, he was a marketing consultant, specializing in politics and sports marketing. Currently he leads the online marketing function at New Relic, where he is responsible for all digital marketing and managing the customer experience, marketing operations and demand generation teams. When not geeking out on funnels and budget spreadsheets, Denney “enjoys” participating in endurance athletics and watching the Washington Redskins lose football games.