8:00 AM
9:00 AM
Featured Speaker:
Humanizing your email program: How to transcend the digital revolution by using the essential ability to communicate person-to-person
Flint McGlaughlin, Managing Director, MECLABS Institute
Flint McGlaughlin, Managing Director, MECLABS Institute
How do I get the most value from the complex technology investments my company has made? How do I transform a list of email address into a group of significant relationships? Should my email be a one-way monologue or a two-way dialogue?
In this session, featured speaker Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, will reveal four fundamental principles that guide effective communication and provide examples of how these principles can be used to transform your entire email program.
10:50 AM
Featured Speaker:
Why Things Catch On: How marketers can generate word-of-mouth with 6 basic principles
Jonah Berger, Marketing Professor, The Wharton School
Jonah Berger, Marketing Professor, The Wharton School
Why do some things catch on? Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word of mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands achieve more word of mouth, or videos go viral, this session will explain why, and show how to leverage these ideas to craft contagious content.
11:40 AM
Networking Break
courtesy of 
12:00 PM
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Breakout: Skills Delivering Value: How LinkedIn serves its audience in 5 essential ways Damien Coullon, Senior Product Manager, LinkedIn LinkedIn, the world’s largest professional network, manages an email database with more than 332 million members. As you might imagine, managing preferences and interests for such a large, diverse group of people is an exciting challenge. Most product managers at LinkedIn aren’t selling a product — they’re simply trying to provide members with useful content that makes them more productive and successful. The question is: When you have multiple teams who all need to communicate with members, how do you effectively manage common issues that all businesses recognize — send frequency, message relevance, user fatigue and more? In this session, Damien Coullon, Senior Product Manager and Stephen Hiller, Lead Web Developer, both of LinkedIn, will pull back the curtain on the social media giant’s email program to explain how the email team was able to:
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Breakout: Strategy How to Keep Subscribers Engaged with Your Brand via Personalized Content Diana Primeau, Director of Member Services, CNET See how CNET created content sends and segmented programs to engage and retain users Growing your email subscriber base is not enough — you must engage new users right away with interesting and relevant content so they stay connected with your brand for the long term. Diana Primeau, Director of Member Services, CNET, will walk you through how the technology and electronics media website developed a welcome and nurturing email series to not only draw in new subscribers, but also retain them. In this session, Primeau will also detail how CNET better engaged existing subscribers through segmented programs based on user behavior. You'll learn how to:
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What is a Marketing Skills Session? Focused on the individuals that do the creative and analytical work each day. In these sessions, you will learn how to hone in on your skills in messaging, design and analytics. This track is brought to you by |
What is a Marketing Strategy Session? In this type of session, you will learn how to cast a direction and implement long-term planning in an ever-changing digital landscape. This track is brought to you by |
Breakout: Skills
Delivering Value: How LinkedIn serves its audience in 5 essential ways
Damien Coullon, Senior Product Manager, LinkedIn
Stephen Hiller, Lead Web Developer, LinkedIn
LinkedIn, the world’s largest professional network, manages an email database with more than 332 million members. As you might imagine, managing preferences and interests for such a large, diverse group of people is an exciting challenge. Most product managers at LinkedIn aren’t selling a product — they’re simply trying to provide members with useful content that makes them more productive and successful. The question is: When you have multiple teams who all need to communicate with members, how do you effectively manage common issues that all businesses recognize — send frequency, message relevance, user fatigue and more?
In this session, Damien Coullon, Senior Product Manager and Stephen Hiller, Lead Web Developer, both of LinkedIn, will pull back the curtain on the social media giant’s email program to explain how the email team was able to:
What is a Marketing Skills Session? Focused on the individuals that do the creative and analytical work each day. In these sessions, you will learn how to hone in on your skills in messaging, design and analytics.
This track is brought to you by 
Breakout: Strategy
How to Keep Subscribers Engaged with Your Brand via Personalized Content
Diana Primeau, Director of Member Services, CNET
See how CNET created content sends and segmented programs to engage and retain users
Growing your email subscriber base is not enough — you must engage new users right away with interesting and relevant content so they stay connected with your brand for the long term. Diana Primeau, Director of Member Services, CNET, will walk you through how the technology and electronics media website developed a welcome and nurturing email series to not only draw in new subscribers, but also retain them. In this session, Primeau will also detail how CNET better engaged existing subscribers through segmented programs based on user behavior.
You'll learn how to:
What is a Marketing Strategy Session? In this type of session, you will learn how to cast a direction and implement long-term planning in an ever-changing digital landscape.
This track is brought to you by 
12:30 PM
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Lunch courtesy of |
Solutions Theater: Email Optimization in 2015: New technology, new tactics |
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Lunch courtesy of |
Solutions Theater: Email Optimization in 2015: New technology, new tactics Tami Forman, Vice President of Corporate Communications, Return Path New data and analytical approaches are redirecting the evolution of email marketing optimization. Return Path’s Tami Forman will highlight the latest metrics and tools available to marketers to understand their subscribers, how to engage with campaigns and how new insights can reshape marketing strategy to drive stronger performance and deeper knowledge of customer relationships within and beyond email. |
Lunch
courtesy of
Solutions Theater:
Email Optimization in 2015: New technology, new tactics
Tami Forman, Vice President of Corporate Communications, Return Path
New data and analytical approaches are redirecting the evolution of email marketing optimization. Return Path’s Tami Forman will highlight the latest metrics and tools available to marketers to understand their subscribers, how to engage with campaigns and how new insights can reshape marketing strategy to drive stronger performance and deeper knowledge of customer relationships within and beyond email.
1:30 PM
Hands-on Live Test Lab
Learn how to improve your already successful marketing
Tessa Srebro, Lead Generation and Marketing Associate, VolunteerMatch
Lauren Wagner, Senior Manager, Engagement, VolunteerMatch
Tessa Srebro, Lead Generation and Marketing Associate, VolunteerMatch
Lauren Wagner, Senior Manager, Engagement, VolunteerMatch
Most attendees of Email Summit are above-average, already successful marketers, so their challenges are:
No speaker or session at Email Summit can answer these questions for you. The only place you can get these answers is from your customers.
In this hands-on, interactive session, Email Summit attendees will learn how to use email to conduct behavioral research on their customers by working through a real-life example. As a bonus, the example is a nonprofit organization, so your efforts will have a positive effect on communities around the world.
VolunteerMatch creates close to $1 billion in social value each year. In this session, Tessa Srebro, Lead Generation and Marketing Associate, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch, will share how they’ve decreased VolunteerMatch’s sales cycle by 99%.
They’ll then present their current challenge and, with Jon Powell, Senior Manager of Executive Content, MECLABS Institute, walk you through a series of exercises to create a marketing experiment focused on learning from customers what is the most effective next step to take.
Finally, your creation may be chosen to be tested over the next 24 hours with VolunteerMatch’s real audience and the results presented to you on day two as a public example of how you can replicate this marketing experiment with your own customers.
2:00 PM
courtesy of
2015 MarketingSherpa Award Winner:
Best B2B Email Campaign: Ferguson
2015 MarketingSherpa Award Winner:
Best B2B Email Campaign: Ferguson (learn more)
Mary Abrahamson, Email Marketing Specialist, Ferguson
Mary Abrahamson, Email Marketing Specialist, Ferguson
How Ferguson Enterprises generated over $10 million in online revenue by enriching their customer experience
When your customers are as varied as the local plumber, mechanical contractors responsible for multi-million dollar HVAC systems and interior designers, you have to find ways to tailor your marketing and content to your customers’ needs, both digitally and offline.
In this session, Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, will share the customer journey through two personas as consumers received targeted content and offers while moving through the funnel of the largest plumbing wholesaler in North America.
In this session, you will learn how the team at Ferguson:
courtesy of
2:35 PM
Roundtables
Share your wisdom and get advice from your peers at expert-led roundtable discussions. You will learn about industry trends, exchange ideas and work through common challenges in the current digital marketing landscape. There’s a table for every topic and skill level, ranging from overall marketing strategy to social media to technology.
Don’t worry; there are no sales-pitches allowed — only practical and educational conversation.
Save your seat for a roundtable discussion at MarketingSherpa.com/SignUp.
3:10 PM
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Sponsor Exhibition
Interested in learning more about what’s new in email marketing? See how our sponsors can help you achieve your goals in 2015. Meet thought leaders, discuss what’s going on in your organization and find solutions that fit for your needs. You can also use this time to connect with vendors you already have, ask questions about the platform or service and get advice on current challenges and trends. |
Solutions Theater: Get to Know Maropost: The Platform, the differentiators Ross Andrew, CEO, Maropost Who is Maropost — your titanium sponsor at Email Summit 2015? The Maropost digital marketing platform enables marketers to use email, mobile, social and the Web to deliver integrated campaigns in simple and intuitive manner. In this session, Ross Andrew, CEO, will discuss the inception and history of Maropost and explore the Maropost platform, expanding on:
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Sponsor Exhibition
Interested in learning more about what’s new in email marketing? See how our sponsors can help you achieve your goals in 2015. Meet thought leaders, discuss what’s going on in your organization and find solutions that fit for your needs. You can also use this time to connect with vendors you already have, ask questions about the platform or service and get advice on current challenges and trends.
Solutions Theater:
Get to Know Maropost: The Platform, the differentiators
Ross Andrew, CEO, Maropost
Who is Maropost — your titanium sponsor at Email Summit 2015?
The Maropost digital marketing platform enables marketers to use email, mobile, social and the Web to deliver integrated campaigns in simple and intuitive manner.
In this session, Ross Andrew, CEO, will discuss the inception and history of Maropost and explore the Maropost platform, expanding on:
3:45 PM
Networking Break
courtesy of
4:15 PM
Featured Speaker:
The 5 Critical Questions Every Value Proposition Must Answer
Jose Palomino, President, Value Prop Interactive
Jose Palomino, President, Value Prop Interactive
A value proposition cannot only convey the big idea of why your "widgets" or "widget polishing services" are so important. Rather, buyers, especially sophisticated buyers, are looking to resolve their concerns in five distinct areas:
These questions hang in the air for every buyer looking at a significant purchase and are also present when buyers are looking to invest their valuable time, even if it's just to investigate a possible purchase.
Value Prop Interactive's CEO, Jose Palomino, will guide you through the five critical path decision points that every buyer must process before becoming a confident buyer of your product or service, while connecting the dots for how to leverage these concerns into more compelling content and campaigns.
7:30 PM
Official Email Summit Party
7:30pm to 10:30pm at Drai's Nightclub at The Cromwell Las Vegas, courtesy of
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Stephen J. Dubner Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He is best known as co-author of the books Freakonomics, SuperFreakonomics, and Think Like a Freak. Dubner is also the host of the Freakonomics Radio podcast. Dubner maintains the popular Freakonomics blog, which has been called "the most readable economics blog in the universe" (which isn't saying much). He has appeared widely on television, including as a regular contributor to ABC News and as host of the Emmy-nominated NFL Network program "Football Freakonomics." Dubner is also the author of several other books, including Turbulent Souls/Choosing My Religion (1998), Confessions of a Hero-Worshiper (2003), and the children's book The Boy With Two Belly Buttons (2007). |
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Flint McGlaughlin Flint McGlaughlin is the Managing Director of MECLABS Institute. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen's University, and as a Trustee for Westminster Theological Centre. McGlaughlin originally studied Philosophy and Theology at the University of London's Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources. |
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Jose Palomino Jose Palomino is the author of the very well-received book, Value Prop, which is at the heart of Value Prop Interactive and The Program. As President of Value Prop Interactive, Palomino has a strong track record of success working with business owners, mid-market CEOs and Fortune 1000 marketing teams who want to take ideas, products and services to market with greater consistency, speed and impact. With more than 25 years of leadership experience in technology and service sectors, Palomino is a proven strategist, dealmaker and presenter. |
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Jonah Berger Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? Jonah Berger has the answers. He’s a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On. Dr. Berger has spent the last decade studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. |
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Aaron Buchanan Aaron Buchanan is a digital marketing veteran, having served in various capacities for Internet Retailer's Top 500 brands for over a decade. In his current role as Digital Personalization Manager at Finish Line, he is charged with developing cross-channel marketing strategy to include delivering personalized experiences through all digital communication channels. He has great passion for leveraging data to facilitate engaging conversations between brands and their customers. |
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Charles Nicholls Charles Nicholls is SVP, Product Strategy for Marketing Solutions, SAP, and serves as part of SAP’s drive to reinvent customer experience and commerce across channels. Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing and online buyer behavior. He specializes in optimizing conversion across the purchase path and founded the Conversion Academy, where he now serves as Chairman. Nicholls is a market analyst, blogger, commentator and contributor to ecommerce and analytics publications including Mashable, Forbes, ClickZ, Practical Ecommerce, CustomerThink and BusinessWeek. He founded the website conversion company SeeWhy, which was acquired by SAP in June 2014, and served first as CEO then as Chief Strategy Officer. SeeWhy grew from an idea, which Nicholls patented, into a leader in its field with more than 4,000 customers deployed on its SaaS platform. Prior to SeeWhy, he held a series of leadership, product and marketing roles at HNC, Sybase and Business Objects. |
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Damien Coullon Damien is Senior Product Manager for LinkedIn’s multichannel communication platform (email, push notification, SMS). He is passionate about blending quantitative methods with qualitative insights and customer centricity. Before joining LinkedIn, Damien was leading Product and Software Engineering at Weekendesk.com, Europe’s leading platform for weekend breaks. Damien holds a MSc from Imperial College London, a MSc from Telecom ParisTech and an MBA from College des Ingenieurs Paris. |
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Diana Primeau Diana Primeau is Director of Member Services, Audience Development at CNET, the No. 1 source for researching tech and consumer electronics and the world's largest and most-trusted tech media source for news, reviews and downloads with more than 100 million unique users. Primeau brings decades of experience to CNET, where she leads a cross-functional team that drives site engagement, increases subscription conversions, maximizes social and traditional email registration and pristinely manages email lists comprised of millions of unique visitors. Prior to her 10 years at CNET, she was Vice President of Cross Product Initiatives at Macromedia. |
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Jacquelyn Kearns Jacquelyn Kearns is a seasoned digital visionary and strategic marketer who provides strategic direction and management for Dun & Bradstreet’s digital properties, mobile, ecommerce and demand generation. As a proven leader and technologist, Jacqui leads a team of marketers to drive profitable growth by focusing on the customer. With more than a decade of marketing and product experience, she cultivates an approach that integrates technological preferences to brand authority, which has proved to increase awareness, loyalty and improve marketing capabilities. She previously held posts with Morgan Stanley Investment Management and New York Life Investment Management. |
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Jeannine D’Allegro Jeannine D’Allegro is a tenured digital visionary with solid, effective experience and performance within senior and executive leadership environments. As a “big picture” thinker, Jeannine is currently a leader of a digital marketing team at Dun & Bradstreet where she uses her expertise in the digital space. Her extensive experience in the latest digital technologies within customer experience, content management, ecommerce and social media gives her the leverage to lead teams that continually drive business outcomes that exceed plan. Prior to joining Dun & Bradstreet, she held management positions at IBM and MetLife. |
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Jeff Koleba Jeff leads the innovation and integrated marketing communications strategy for Churchill Downs Racetrack and the legendary Kentucky Derby, including the development of new ticketed products, on-track experiences and content for the world’s largest 4K video board. Prior to joining Churchill Downs, Jeff held brand management roles at Colgate-Palmolive and Johnson & Johnson where his accomplishments included the launch of Colgate MaxClean toothpaste and K-Y Yours + Mine personal lubricant. An active improv comedian with over 10 years of experience, Jeff holds a dual-degree in economics and psychology from the University of Pennsylvania and an MBA from NYU’s Stern School of Business. |
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Jeffrey Anderson Jeffery Anderson is a digital marketing manager at A Place for Mom, a senior care and senior housing referral company based in Seattle. He manages A Place for Mom’s promotional email program that has seen steadily increasing engagement over the three years since it its inception. Anderson largely attributes this success to an ongoing focus on list hygiene and smart list-pruning. A Place for Mom’s email program received awards from WhichTestWon in 2013 and 2014, including “Best in Show” in WhichTestWon’s 2014 email testing awards. |
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Jeremy Mason With more than 13 years of B2B e-marketing experience, Jeremy has leveraged email marketing in combination with marketing automation and CRM systems to exceed KPI targets in a variety of industries and businesses. A marketing automation enthusiast and program efficiency zealot, he regularly contributes to webinars and presentations on topics including closed-loop ROI reporting and email marketing in a behavioral marketing context. |
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Jessica Best Jessica is one part massive email and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands, corporations and nonprofits nationwide. She's spoken for audiences of a dozen to over 300 from Wichita to New York City to SXSW Interactive in Austin. Jessica’s primary role is as speaker, digital marketing evangelist and content marketing manager for emfluence, where she implements the best practices she preaches for emfluence’s own marketing strategy. |
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John A. Caldwell An email marketing practitioner since 1996, Red Pill Email founder John Caldwell has been involved in over 50 ESP vendor selections for major clients since 2005 and has produced an annual Email Vendor Features and Functions Guide since 2009. He is a Member of the Email Experience Council of the DMA, serving as Chair of the Marketing and Membership Subcommittee for 2013-2014, Co-Chair of the Email Measurement Accuracy Roundtable/Advisory Board from 2009-2013, a member of the former Speakers Bureau, a MAC Committee member and member of the former Career Paths Roundtable. John was also named as one of the “50 Marketing Leaders over 50 You Should Know” in the May 2013 edition of Global CMO Magazine. |
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Justine Jordan A lover of content, customers and cats, Justine Jordan is a recovering designer masquerading as a marketer. Once responsible for designing, building and managing email campaigns for ExactTarget customers, Jordan is now director of marketing at Litmus, where she leads content marketing, customer education and research initiatives. She's strangely passionate about this email marketing thing, hates being called a spammer and still gets nervous when it's time to hit the send button. |
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Kate Ellis Kate Ellis is a marketing analyst for Churchill Downs Racetrack and The Kentucky Derby, where she leads the strategy and execution of email marketing for both brands. With previous experience in database, loyalty, product launch and social media marketing, Kate is passionate about marketing decisions driven by data. She is an avid horse lover and enjoys bringing new fans to The Kentucky Derby. She holds a dual degree in management and economics from Rensselaer Polytechnic Institute and a Certificate in Equine Business from the University of Louisville. |
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Lauren Wagner Lauren Wagner is the Senior Manager of Engagement at VolunteerMatch, the Web’s largest volunteer engagement platform. Lauren also serves as the administrator for VolunteerMatch’s sales and marketing systems including Salesforce and Pardot. Passionate about philanthropy and volunteering, Lauren organized a partnership between the International Bird Rescue and Research Center (IBRRC) and Enterprise Rent-A-Car to set up donation points at various ERAC locations after the Cosco-Busan oil spill in 2007. She has also donated her time volunteering for many organizations such as Craigslist Foundation, S.M.I.L.E. Science and Atmos Theatre, where she served as president of the board of directors from 2011-2012. Lauren holds a BA in psychology from Penn State University. She currently lives in San Francisco. |
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Mary Abrahamson Mary Abrahamson is an Email Marketing Specialist at Ferguson Enterprises, the largest wholesale distributor of residential and commercial plumbing supplies, with operations spanning multiple business groups including bath, kitchen and lighting. She boasts a strategic, multi-channel approach with a keen eye for customer cultivation. Both at ForRent.com and Ferguson, she has worked in the B2C and B2B worlds, and although her skillset is vast, her greatest expertise is in campaign implementation and reporting. She is also lover of all things food, which shines through from time to time on her blog, Mary in the Kitchen. |
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Michael Kelly Michael Kelly helped to found ClickMail in 2000, bringing 16 years of experience to the company. Today, he has been in the marketing industry for 19 years, and he is regarded as one of Silicon Valley’s most knowledgeable email marketing experts. Michael has an in-depth knowledge of technology and how that technology can be used to customize ESPs for maximum effectiveness. Michael can speak to both the technical and business aspects of an email strategy. He understands the complexities of a technology but communicates the results in layman's terms for his business audience. An in-demand speaker, Michael regularly presents at ESP and industry user conferences and has also been on the faculty at USF (University of San Francisco) and ASM (Association of Strategic Marketing), teaching and sharing best practices in email marketing. |
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Preston Wily Preston is the CEO of Sewell Development Corp., a consumer product design company. Preston started working for the company part time in 2002 while earning a degree in economics and accepted a full-time position after graduation when he realized that economists don’t really know anything. Sewell’s best-selling brands include the house brand (home theater connectivity products), MOS (mobile accessories) and Saffron (LED lighting). |
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Ryan Phelan Ryan Phelan brings over 15 years of online marketing experience to Acxiom as the Vice President, Global Shared Services. Prior to his time at Acxiom, Ryan contributed at a senior level at BlueHornet, Responsys, Sears/Kmart and infoUSA. Ryan is a nationally recognized thought leader, writer and distinguished speaker on subjects relating to using complex data practices to drive effective strategies in CRM, email marketing, social and mobile. Ryan was recognized as one of the top 30 digital strategists in 2013 and was a keynote speaker at the 2012 and 2014 Email Evolution Conference. He is heavily involved in industry organizations as a member of the Board of Directors for the ESPC, is currently serving as the Chair of the Email Experience Council (email arm of the Direct Marketing Association) Member Steering Board and is on the Advisory Board for Direct Marketing News (DMNews). |
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Shaun Brown Shaun Brown is a partner with nNovation LLP, an Ottawa-based law firm that specializes in regulatory matters. With several years of experience both in the public and private sectors, Shaun's practice focuses on ecommerce, e-marketing, privacy, access to information and information security, assisting with compliance and representing clients before tribunals and in litigation-related matters. He speaks and writes regularly on privacy, marketing and information management issues and is the co-editor and co-author of Privacy Scan, one of Canada's most popular and insightful resources on Canadian privacy issues. Shaun has an in-depth understanding of the online marketing industry, both from an operational and legal perspective, and has worked with many organizations across various sectors in complying with Canada’s Anti-Spam Legislation and related online marketing rules. |
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Shawna Dahlin Shawna Dahlin, Senior Email Marketing Manager, Microsoft, directs the email marketing channel for the global retail stores division. Her omni-channel program drives both online and foot traffic to microsoftstore.com and brick-and-mortar Microsoft retail stores. Shawna has 10 years of marketing experience, including eight years in online marketing at Microsoft. Shawna lives in beautiful Bellevue, Washington and holds a B.A. from the University of California, San Diego. |
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Stephen Hiller Stephen Hiller is a Lead Web Developer with LinkedIn’s Communications team and has been part of the team for the past two years. He is responsible for maintaining email standards and managing the user experience for all of LinkedIn’s email. Previously, Stephen was a Software Developer for Bunchball, building their next generation gameification platform. Stephen graduated from the Rochester Institute of Technology with a Bachelors of Science in biomedical photographic communications and a Masters of Science in information technology. |
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Tessa Srebro Tessa Srebro is fortunate to work at VolunteerMatch, a place where nonprofit and technology comes together (as they should!). At VolunteerMatch, she is the Lead Generation and Marketing Associate, a role in which she gets to see firsthand how companies, nonprofits and volunteers are stepping up to create positive change in their communities. She is fascinated by language and communications, which is how she found her way to content marketing after some time in project management and nonprofit operations. She earned a Master’s in nonprofit leadership from Seattle University and a B.A. in public relations from Penn State University. She currently lives in San Francisco with her husband Samiur and her cat Renato. |
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