Sponsored Workshop
Monday, February 23

Email Personalization Beyond Subject Lines and Segmentation

There has been a monumental shift in the way retailer marketers interact with their customers. Email personalization used to mean inserting the recipient’s name into the subject line or simply segmenting the list and building several different versions of each message. Not anymore. Customers expect messages that are tailored to their interests and behaviors, and marketers can finally meet those expectations through strategic campaigns.

Stop Nagging and Start Nurturing

We led the industry to the shopping cart remarketing revolution, and now we’re reshaping these campaigns again. Your shopping cart abandonment campaigns are probably one of your biggest money makers, but let’s face it; simply sending reminders to shoppers about their carts has become somewhat tiresome. We have a better way to nurture shoppers, leading them back to the products they are most interested in while also presenting recommendations. These campaigns not only increase AOV and lifetime value, but they’re also automated to save time and resources.

Are Your Online Recommendations a Wreck?

80% of the Internet Retailer Top 1000 use product recommendations on-site as they lead to additional sales and higher AOV. Sadly, many times these recommendations aren’t customized to the shopper’s point in the purchase journey. There is a fine art to presenting the right products in the right places — and the more personalized they are, the better. In this session, you’ll learn what algorithms work best and where to generate more revenue, seeing real campaigns and results.

Inboxes and Shipping Boxes

Your transactional and post purchase campaigns have the highest open rates. Are you taking advantage of the engagement level and seizing the opportunity to sell additional products? In this session, you’ll learn how to incorporate product recommendations into your campaigns to drive revenue, turning inboxes into shipping boxes. You’ll also hear results of Comscore’s UPS Pulse of the Online Shopper, which details how customers shop online. Customer loyalty is more important than ever, and this session focuses on ways to keep customers buying from you, increasing lifetime value.

Personalization In Action

Hear from top retailers that have mastered on-site and email product recommendations. They’ll share valuable lessons learned and best practices that have transformed their campaigns.

From Concept to Creation: Building personalized campaigns

In this hands-on session, our experts will work with you to design and create the personalized campaigns you’ve heard about all day using Listrak’s Product Recommender. You’ll see how easy it is to use customer data to build campaigns that are customized to each shopper.

Open Forum

Our experts answer all your questions. Nothing is off limits. Come prepared to ask about anything from deliverability to optimization to integration. This is an open forum, and the audience is encouraged to ask — and to help answer — questions