Sponsored Workshop
Monday, February 23

This workshop is a part of the largest research-driven email conference, Email Summit 2015, Feb. 23 – Feb. 26.


Listrak’s Retail Email Workshop Level 201: Advanced Personalization Strategies

Marketers have always strived to create relevant and personalized messages to engage customers — a colossal undertaking as consumer shopping habits continue to evolve. However, with the latest technology and best practices, marketers can finally deliver true one-to-one personalized product recommendations.

Join us for this exciting one-day event to learn how to customize the experience each shopper has with your brand. You’ll walk away with new strategies and actionable tactics you can implement immediately, increasing campaign ROI and customer lifetime value. You’ll learn how to personalize the entire customer journey using 360 degree customer insights and predictive analytics.

Who Should Attend

This event is 100% retail-focused and tailored to retail marketers responsible for email and online campaigns. In one day, you’ll see hundreds of real examples from marketers who overcame many of the same challenges you currently face, including:

  • How to effectively add automated personalized campaigns without interfering with currently-running marketing campaigns
  • How to use customer data in new and exciting ways to boost revenue
  • Determining which product recommendation algorithms work best — it’s probably not what you think!


Workshop Instructor

Ross Kramer

Ross is a co-founder and CEO of Listrak. He has nearly 15 years of executive leadership, successfully launching and directing three technology start-ups.



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ARIA Resort & Casino Las Vegas

ARIA Resort & Casino is a stunning AAA Five Diamond resort on the Las Vegas Strip featuring an unprecedented combination of striking architecture, sustainable design, high-end service, spectacular amenities and premium meeting and convention space.

Combined with CityCenter's unparalleled amenities including luxurious shopping at Crystals and the first-of-its-kind public Fine Art Collection, ARIA introduces a new generation of resort experiences, unlike anything Las Vegas has ever seen.

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Retail Email Workshop Level 201

8:00 AM

Registration / Coffee & Pastries

9:00 AM

Email Personalization Beyond Subject Lines and Segmentation

There has been a monumental shift in the way retailer marketers interact with their customers. Email personalization used to mean inserting the recipient’s name into the subject line or simply segmenting the list and building several different versions of each message. Not anymore. Customers expect messages that are tailored to their interests and behaviors, and marketers can finally meet those expectations through strategic campaigns.

9:45 AM


10:00 AM

Stop Nagging and Start Nurturing

We led the industry to the shopping cart remarketing revolution, and now we’re reshaping these campaigns again. Your shopping cart abandonment campaigns are probably one of your biggest money makers, but let’s face it; simply sending reminders to shoppers about their carts has become somewhat tiresome. We have a better way to nurture shoppers, leading them back to the products they are most interested in while also presenting recommendations. These campaigns not only increase AOV and lifetime value, but they’re also automated to save time and resources.

10:45 AM


11:00 AM

Are Your Online Recommendations a Wreck?

80% of the Internet Retailer Top 1000 use product recommendations on-site as they lead to additional sales and higher AOV. Sadly, many times these recommendations aren’t customized to the shopper’s point in the purchase journey. There is a fine art to presenting the right products in the right places — and the more personalized they are, the better. In this session, you’ll learn what algorithms work best and where to generate more revenue, seeing real campaigns and results.

11:45 AM


12:45 PM

Inboxes and Shipping Boxes

Your transactional and post purchase campaigns have the highest open rates. Are you taking advantage of the engagement level and seizing the opportunity to sell additional products? In this session, you’ll learn how to incorporate product recommendations into your campaigns to drive revenue, turning inboxes into shipping boxes. You’ll also hear results of Comscore’s UPS Pulse of the Online Shopper, which details how customers shop online. Customer loyalty is more important than ever, and this session focuses on ways to keep customers buying from you, increasing lifetime value.

1:30 PM

Personalization In Action

Hear from top retailers that have mastered on-site and email product recommendations. They’ll share valuable lessons learned and best practices that have transformed their campaigns.

2:15 PM


2:30 PM

From Concept to Creation: Building personalized campaigns

In this hands-on session, our experts will work with you to design and create the personalized campaigns you’ve heard about all day using Listrak’s Product Recommender. You’ll see how easy it is to use customer data to build campaigns that are customized to each shopper.

3:15 PM

Open Forum

Our experts answer all your questions. Nothing is off limits. Come prepared to ask about anything from deliverability to optimization to integration. This is an open forum, and the audience is encouraged to ask — and to help answer — questions


Register Today - Seating is Limited

Listrak Workshop Package


Retail Email Workshop Level 201: Advanced Personalization Strategies
Pre-Summit, Feb. 23

  • Learn how to personalize the entire customer journey using 360 degree customer insights and predictive analytics
  • See how to use customer data to create automated personalized campaigns and add custom product recommendations on-site and in email messages
  • Hear from top retailers and industry experts on lessons learned and best practices
  • Gain actionable strategies and tactics you can implement right away for immediate results

Email Summit Ticket Full Access, Feb. 24-25

  • Learn proven research-based strategies to immediately drive better results.
  • Network, share challenges and advance your career with peers and industry leaders.
  • Develop actionable marketing solutions with one-on-one coaching.

Additional Options

Online Testing Post-Summit, Feb. 26

  • Review before and after results from tests using a proven methodology.
  • Learn key online testing principles: sample size, test design, result interpretation and more.
  • Get tools to design tests for your own pages.
Listrak Workshop Package $2290

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For customer service assistance please call 904-813-7001.


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