Training > Marketing Summits > Lead Gen Summit 2013

Learn to Generate Better Leads

At Lead Gen Summit 2013, we'll help you improve your entire lead generation process from lead capture to sales hand-off. Through four days of real-world case studies and practical collaboration, you'll learn how to:

  • Attract and engage more potential customers
  • Distinguish between sales-ready leads and unqualified prospects
  • Develop and nurture curious shoppers into knowledgeable buyers
  • Deliver more high-quality leads to the sales team

Lead Gen Summit 2013 is a vendor-neutral event for marketers interested in improving the volume and quality of leads they provide to their sales teams. Vendors will be on-site and available to answer your questions, but not in the general sessions. All Summit presentations are meant to offer helpful, unbiased, actionable information. There will be no sales pitches from the stage.

For the last 10 years our Summit, previously known as "B2B Summit," focused solely on B2B marketing. However, this year we wanted to expand our content offerings to include more expertise, case studies and in-depth analysis on the latest in B2B and B2C marketing and beyond.

One-on-One Coaching Clinics

Back by popular demand, we will be offering our Coaching Clinics both days during Lead Gen Summit 2013. They will provide you an opportunity to receive one-on-one advice for your specific needs and questions. Coaching Clinics are conducted in half-hour sessions, and provided at no extra cost on a first-come, first-served basis.

Hands-on Working Sessions

You'll have the opportunity to meet with marketers from around the world to learn what's working for them. Together, you'll be able to work together and discover ways to improve your lead generation processes. Lead Gen Summit 2013 will offer attendees not just theories, but practical advice that can be acted upon. There will be numerous activities involving group discussions, problem-solving and roundtable discussions with subject-matter experts.

Professional Certification

In addition to the Summit, there will be two professional certification workshops held on Monday, Sept. 30 (Pre-Summit) and Thursday, Oct. 3 (Post-Summit). Each workshop will conclude with an exam testing the understanding and application of concepts covered. Individuals who pass the exam with a 70% or better will receive professional certification credentials in the respective topics.

Pre-Summit Workshop - we will be introducing our brand new Lead Management Certification curriculum. This workshop will consist of three sessions, each lasting two hours. Sessions will focus primarily on lead capture, lead qualification and lead nurture.

Post-Summit Workshop - this session offers intensive training on the core element of conversion optimization, value proposition. Usually, when prospects don’t fill out your lead capture form, it is because they perceive the cost of doing so to be greater than the resulting benefit. The Value Proposition Development Certification workshop will teach you how to tip the scale in your favor.

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