Coaching Clinics
Gain Expert Insights on Your Most Pressing Challenges
Clinics are first-come, first-served. Don't miss out on this crucial component of your Summit experience!
Past attendees have told us again and again that Coaching Clinics alone are worth their Email Summit investment. It’s no wonder our complimentary sessions fill up fast.
These half-hour, one-on-one Q-and-A consultations provide an opportunity for you to dive deep into your marketing program’s biggest challenges with an email marketing industry expert.
Who are these experts? People whose ideas and insights have driven impressive digital marketing programs with proven results.
You will leave Las Vegas feeling confident that you are equipped with tailored tactics and tools that you can implement immediately to improve your email marketing strategy. Here is a sampling of the areas where our experts can help:
Jessica is a BlueHornet Account Director with over six years of experience in the marketing space. She brings a strategic and analytical background to the table.
As a Senior Creative Designer at BlueHornet, John Bilderback draws on his 15 years of digital design experience as he takes a consultative approach to help clients realize their campaign goals.
Mallary Molatore has a strong background in marketing, including social media and interactive marketing techniques, with a particular passion for email marketing.
April Mullen is a Senior Marketing Strategist at StrongView and an adjunct instructor teaching digital marketing at the University of Missouri-St. Louis.
At Return Path, John helps businesses and email service providers improve their email deliverability through improved sender reputation and email operations. His expertise spans several industries.
14 year veteran of Email Marketing with leadership positions at ExactTarget, BlueHornet and now Adestra. His ability to align business problems with solutions has driven ROI across his customers.
Mitch is a proven strategic thinker around email marketing and digital communications. His career include stops at Club Corp, EchoStar (DISH), ExactTarget/Salesforce.com and now Adestra, Inc., where he is Regional Director.
Sean is a frequent speaker, sharing experience in creating, measuring and implementing powerful multichannel strategies, with expertise from both business and technology perspectives.
Mac is founder of the Education and Optimization Department and, for over five years, has served as advisor and email strategist for a portfolio of multinational clients.
Michał is responsible for communication and content marketing and consults with international brands on designing and optimizing their email campaigns.
Matt develops cutting-edge email marketing strategies for corporate clients to optimize the performance of their campaigns and maximize revenue growth.
Karen Talavera is an industry-leading email marketing expert, strategist, thought-leader, speaker and educator with nearly 20 years' experience in data-driven digital marketing.
A veteran of over 10 years in email marketing, Gavin has been helping clients maximize ROI from their email channel and brings expertize in both B2B and B2C sectors.
Shelly Alvarez has 20 years of direct marketing experience and has helped to design, develop and implement automated email programs in a variety of industries.
With over 10 years of experience working with email programs, Chris has a solid understanding of email deliverability and extensive knowledge in ISP relations.
Michael has an in-depth knowledge of technology and how that technology can be used to customize ESPs for maximum effectiveness. He specializes in speaking to both the technical and business aspects of an email strategy.
Erik Ault has 10 years of experience in creating and supporting successful transactional and marketing email programs in the retail, travel and technology verticals.
Spencer brings a lifetime of experience maximizing the effectiveness of the sales and marketing effort and is focused on the customers perceived needs to help your company thrive.
Kyle Foster assists MECABS research teams with experimental design, long-term optimization strategy and in-depth analysis of marketing funnels.
Roundtable Sessions
Achieve Valuable Insights Through Expert-Led Discussions with Your Peers
Interactive Roundtable discussions are your chance to exchange professional insights with like-minded marketers who share your passion for driving value.
Moderated by industry experts, these forums will focus on the most relevant challenges in the current digital marketing landscape, as revealed by our research. Please note: While some moderators are Summit vendors, there will be no sales pitches during these sessions – only practical, educational discussions.
Roundtables are the ideal place to learn from the real-world challenges of your peers, find common ground and discover opportunities regardless of your vertical. Gain practical insight from other in-the-trenches marketers and share your own discoveries with others.
Optimization Lab
Receive instant feedback from experts on your emails and landing pages
Bring your creative samples to these interactive booths where peers and influencers can give constructive advice on how you can improve the effectiveness of your campaign.
These stations are designed to act as collaborative zones where you can share, refine and develop strategies that will improve your customer’s experience. Our friendly optimization experts will help to facilitate the conversation and offer insight into what really works in email marketing.
This is an opportunity for you to generate ideas with other email marketers and learn how to reach your audience in new ways. You’re invited to stop by, share advice with your peers and spend time sharpening your customer-centric mindset.
Meet our experts, who will be on hand to assist you:
Automating your triggered and transactional campaigns
B2B lead flow management
B2B target segmentation and buyer profiles
Best practices for third party email acquisition
Connecting email to traditional advertising campaigns
Contextual Marketing: Personalizing email campaigns to a segment of one
Conversion optimization for mobile devices
Cutting through the clutter in the inbox
Cutting through the clutter in the inbox
Effective list hygiene practices
Email automation for the mid-sized business
Email automation for the small business
Email content creation for B2B marketers
Email deliverability 101
Email deliverability trends
Email deliverability trends
Global Consistency, Local Relevancy: Strike a balance with your email content messaging
Guide to building and implementing a social strategy
Habit: The foundation of loyalty and how it can be created through email
How Gmail really treats your email (and what to do about it)
How to build email lists for B2B lead generation
How to choose send days and times
How to convince your company to change its spray and pray approach
How to convince your company to change its spray and pray approach
How to create more impactful subject lines
How to drive traffic from an email to a landing page
How to handle CASL and other email marketing legislation
How to increase your email CTR (average of 20%) through real-time personalization of your content
How to leverage email to re-engage customers as part of an omnichannel strategy
How to scale segmented triggered campaigns
How to track SPAM rates
Importance of segmenting lists and data
Integrating CRM & email
Integrating email and CRM
Leveraging online discoveries for offline channels
List segmentation for personalization and targeting
List segmentation for personalization and targeting
Looking across campaigns for larger trends
Marketing automation 101
Mobile and cross-channel integration with email
Mobile design 101: Fundamentals of mobile-friendly emails
Mobile design 201: Advanced discussion
Navigating Global Security Policies: The evolving landscape of marketing in a data-driven world
Re-engaging email users that have stopped responding to your emails
Re-engaging inactive email subscribers
Scaling personalization through Big Data
The most important analytics reports to run on a regular basis (if you don't have a lot of time)
The most important analytics reports to run on a regular basis (if you don't have a lot of time)
Tips and techniques for responsive mobile email design
Tips and techniques for responsive, mobile email design
Tying offline customer activity with online actions via email + mobile
When and how to use triggered emails
Why email analytics should inform your cross-channel strategies
Why email marketing is key in driving top-of-funnel growth
Why implementing dynamic content demands urgency
Why using email as a second browser helps to get conversions six months later
Working with IT
Ross Andrew
CEO
Maropost
Ross Andrew is the Founder and CEO at Maropost and is responsible for the overall direction of the company.
Jessica Grewal
Account Director
BlueHornet
Jessica is a BlueHornet Account Director with over six years of experience in the marketing space. She brings a strategic and analytical background to the table.
John Bilderback
Senior Creative Designer
BlueHornet
As a Senior Creative Designer at BlueHornet, John Bilderback draws on his 15 years of digital design experience as he takes a consultative approach to help clients realize their campaign goals.
Mallary Molatore
Account Manager
BlueHornet
Mallary Molatore has a strong background in marketing, including social media and interactive marketing techniques, with a particular passion for email marketing.
April Mullen
Senior Marketing Strategist
StrongView
April Mullen is a Senior Marketing Strategist at StrongView and an adjunct instructor teaching digital marketing at the University of Missouri-St. Louis.
At Return Path, John helps businesses and email service providers improve their email deliverability through improved sender reputation and email operations. His expertise spans several industries.
Travis Rice
Art Director
Yesmail
A 15-year veteran in the industry, Travis is a champion for better email design. He works on a range of top clients for Yes Agency Services.
Jason Warnock
VP, Intelligence Products
Yesmail
With over a decade of digital marketing experience, Jason Warnock is Yesmail’s Vice President of Intelligence Products.
Skip O’Neill
VP – Global Partner Network
Adestra
14 year veteran of Email Marketing with leadership positions at ExactTarget, BlueHornet and now Adestra. His ability to align business problems with solutions has driven ROI across his customers.
Mitch Wogoman
Regional Director
Adestra
Mitch is a proven strategic thinker around email marketing and digital communications. His career include stops at Club Corp, EchoStar (DISH), ExactTarget/Salesforce.com and now Adestra, Inc., where he is Regional Director.
Sean Shoffstall
VP, Innovation
Teradata
Sean is a frequent speaker, sharing experience in creating, measuring and implementing powerful multichannel strategies, with expertise from both business and technology perspectives.
Mac Ossowski
Director of Market Expansion
GetResponse
Mac is founder of the Education and Optimization Department and, for over five years, has served as advisor and email strategist for a portfolio of multinational clients.
Michał Leszczynski
Content Marketing Expert
GetResponse
Michał is responsible for communication and content marketing and consults with international brands on designing and optimizing their email campaigns.
Matt Ruzik
Senior Email Marketing Expert
GetResponse
Matt develops cutting-edge email marketing strategies for corporate clients to optimize the performance of their campaigns and maximize revenue growth.
Karen Talavera
Senior Strategist
dotmailer
Karen Talavera is an industry-leading email marketing expert, strategist, thought-leader, speaker and educator with nearly 20 years' experience in data-driven digital marketing.
Gavin Laugenie
Senior Account Director
dotmailer
A veteran of over 10 years in email marketing, Gavin has been helping clients maximize ROI from their email channel and brings expertize in both B2B and B2C sectors.
Shelly Alvarez
Director of Client Services
PostUp
Shelly Alvarez has 20 years of direct marketing experience and has helped to design, develop and implement automated email programs in a variety of industries.
Chris Fillion
Manager of Deliverability and Strategy
PostUp
With over 10 years of experience working with email programs, Chris has a solid understanding of email deliverability and extensive knowledge in ISP relations.
Michael Kelly
Co-founder, Business Development
ClickMail
Michael has an in-depth knowledge of technology and how that technology can be used to customize ESPs for maximum effectiveness. He specializes in speaking to both the technical and business aspects of an email strategy.
Erik Ault
Senior Technical Account Manager
SendGrid
Erik Ault has 10 years of experience in creating and supporting successful transactional and marketing email programs in the retail, travel and technology verticals.
Anthony Brigandi
Senior Research Manager
MECLABS Institute
Anthony Brigandi works directly with Research Partners to formulate comprehensive data analysis, optimization strategy and experiment implementation.
Diana Sindicich
Senior Data Sciences Manager
MECLABS Institute
Diana Sindicich leads a team of data scientists in deciphering the stories behind website analytics and survey data.
Michael Powers
Senior Research Manager
MECLABS Institute
World traveler, gaming aficionado and optimization warlock. Michael Powers has experience from the enterprise level to small business.
Spencer Whiting
Senior Research Manager
MECLABS Institute
Spencer brings a lifetime of experience maximizing the effectiveness of the sales and marketing effort and is focused on the customers perceived needs to help your company thrive.
Gaby Paez
Associate Director of Research, Business Intelligence
MECLABS Institute
Gaby’s passion is to bring new perspectives to testing by analyzing external factors like customer behaviors, the competition and industry trends.
Kyle Foster
Senior Optimization Manager
MECLABS Institute
Kyle Foster assists MECABS research teams with experimental design, long-term optimization strategy and in-depth analysis of marketing funnels.
Lauren Pitchford
Senior Optimization Manager
MECLABS Institute
Lauren guides her colleagues in improving the online marketing efforts of MECLABS Research Partners. She develops test plans and strategies, hypotheses, and research questions to clarify what works and what doesn’t to drive the highest number of conversions and most revenue. Lauren has a bachelor’s degree in advertising from the University of Florida, where she graduated with highest honors and received the Advertising Federation’s Gold ADDY award in the Student Magazine Campaign division. While attaining her degree, she served in account services, advertising consulting, business development and graphic design at several organizations, including The Golf Channel, Planet Hollywood and Beloved Experiential. She is an avid student of life, with a passion for psychology and art.
Ben Huppertz
Senior Research Manager
MECLABS Institute
As a senior research manager, Ben and his team of research analysts provide the insight and innovation to help Fortune 50 companies, global organizations and emerging businesses maximize results from their marketing campaigns, websites, emails and more. This includes analyzing, interpreting and responding to online test data, as well as identifying and driving lead generation opportunity. Ben previously worked at Topaz Corporation as an assistant project manager. He is fluent in both German and English, and has a bachelor's in business administration/international business management from the University of North Florida Coggin College of Business, where he graduated with honors.
Benjamin Filip
Senior Data Sciences Manager
MECLABS Institute
Ben assists the researchers at MECLABS with data management and interpretation. He has conducted exploratory data analysis in many diverse fields of business and helped optimize the productivity and resource use of companies. Before working for MECLABS, Ben was an instructor of statistics at Florida State University. While teaching, he earned his master of science in biostatistics from Florida State University. He has held positions at companies in the financial, manufacturing and transportation industries. When not crunching data at MECLABS, Ben enjoys golf, music, camping/hiking, traveling, swimming, kayaking and other water sports/activities.
Rebecca Strally
Senior Optimization Manager
MECLABS Institute
Rebecca helps plan tests and design experiments for Research Partners. Rebecca holds a B.A. in history from Mercer University, where she worked and volunteered at several museums. She is currently working on an MBA at the University of North Florida part time. In her free time, Rebecca enjoys reading comics and cheering at roller derby bouts.
Adam Lapp
Director, Services Operations
MECLABS Institute
Adam joined MECLABS as a Research Analyst in September 2006. Prior to that, he attended the Masters program at the University of North Florida in the department of literature. While at MECLABS, Adam has filled several roles such as research project manager, writer and paid search manager. Adam specializes in website optimization, usability, SEO, Google Analytics, Google Website Optimizer and social media.
Training Workshops
MECLABS Certification Workshops
Email Messaging Pre-Summit, Feb. 23
Analyze key areas of your email campaigns to identify the greatest potential for ROI.
Write subject lines and copy that improve deliverability and increase engagement.
Design email landing pages that turn clicks into sales.
Monday, Feb. 23 5:00pm to 7:00pmARIA - Exhibit Floor
Start your Summit experience off the right way. Join us on the Exhibit Floor for cocktails and some light refreshments as you mingle and chat with fellow marketers, event speakers and exhibitors.
The Official Email Summit Party
Tuesday, Feb. 24 7:30pm to 10:30pmDrai's Nightclub at The Cromwell Las Vegas
You are cordially invited for a night of networking and fun. Enjoy drinks and hors d’oeuvres as you mix and mingle with the best in the email marketing world. Please dress to impress, cocktail attire recommended. Be sure to wear your name badge!
Stay Informed
Get updates about speakers, the agenda, special offers and more.
Ross Andrew
Jessica Grewal
John Bilderback
Mallary Molatore
April Mullen
John Pollard
Travis Rice
Jason Warnock
Skip O’Neill
Mitch Wogoman
Sean Shoffstall
Mac Ossowski
Michał Leszczynski
Matt Ruzik
Karen Talavera
Gavin Laugenie
Shelly Alvarez
Chris Fillion
Michael Kelly
Erik Ault
Anthony Brigandi
Diana Sindicich
Michael Powers
Spencer Whiting
Gaby Paez
Kyle Foster
5:00pm to 7:00pm 
ARIA - Exhibit Floor
Session Replays
