Consumer versus Marketer Disconnect Study

About the Study

Most of us would agree that consumers can feel overwhelmed at times with the amount of advertising and marketing that is thrown at them, almost to the point of resentment. A recent study by MarketingSherpa — featured in Adweek and The Wall Street Journal — revealed that this may not necessarily be the case and that, furthermore, marketers are not as in tune with consumers’ preferences as they might think.

In preparation for the 11th annual MarketingSherpa Summit being held at the Bellagio Las Vegas on February 22-24, 2016, our researchers conducted a study where we surveyed consumers about their preferences when it comes to receiving offers and promotional messages from companies. We then asked marketers about their current practices for marketing to consumers. When we compared the responses, the results revealed some unexpected disconnects between consumers’ preferences and marketers’ practices. Download the infographic, as seen in Adweek, to see the full results from the study.

At MarketingSherpa Summit 2016, we will bring together successful marketers who will share their stories with industry experts and technology and solutions providers so that we can all share our challenges, share what we’ve learned, work together to narrow these gaps and, ultimately, better serve customers while improving company results.


MarketingSherpa Summit 2016

The three-day 2016 Summit will highlight some of the most successful digital marketing campaigns using email, data, mobile, social media and content, including award-winning case studies presented by brand-side marketers. There will be breakout sessions that offer interactive roundtables for marketing technology tips and advice from industry experts and brand-side marketers, as well as networking opportunities to exchange experiences.

Learn More about MarketingSherpa Summit 2016