{"id":744,"date":"2021-09-30T11:34:53","date_gmt":"2021-09-30T11:34:53","guid":{"rendered":"https:\/\/meclabs.com\/staging-course\/?page_id=744"},"modified":"2023-03-10T13:01:09","modified_gmt":"2023-03-10T17:01:09","slug":"the-marketer-as-philosopher","status":"publish","type":"page","link":"https:\/\/meclabs.com\/staging-course\/the-marketer-as-philosopher\/","title":{"rendered":"The Marketer as Philosopher"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group heading-w-hr is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center has-indigo-2-color has-text-color wp-block-heading\" style=\"font-size:22px;font-weight:700\">STORE<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group center-margin-auto is-layout-constrained wp-container-2 wp-block-group-is-layout-constrained\">\n<h1 class=\"has-text-align-center margin-bottom-none has-selection-color has-text-color wp-block-heading\" style=\"font-size:32px;font-weight:700;line-height:1.4\"><em>The Marketer as Philosopher<\/em>:<\/h1>\n\n\n\n<h2 class=\"has-text-align-center margin-top-none has-selection-color has-text-color has-large-font-size wp-block-heading\">40 Brief Reflections on the Power of Your Value Proposition<\/h2>\n\n\n\n<p class=\"has-text-align-center has-primary-color has-text-color has-small-font-size\">by Flint McGlaughlin<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-indigo-2-background-color has-indigo-2-color is-style-wide separator-down\"\/>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This course was inspired by <strong><em>The Marketer as Philosopher<\/em><\/strong>: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube yt-map-caption wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The making of the book \u201cThe Marketer as Philosopher\u201d by Flint McGlaughlin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/32l-FBf8sOM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>The Marketer as Philosopher isn&#8217;t just a book, it&#8217;s an experience, designed to help you get off your digital device and spark the next great idea for your clients, your company, or your career. This five-minute video shows how your leather edition is crafted.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p><em>&#8220;Asking &#8216;how&#8217; leads to information; asking &#8216;why&#8217; leads to wisdom.&#8221;<\/em> This is the essence of Flint&#8217;s book.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a class=\"thickbox\" href=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/Product-Image.png\" rel=\"gallery\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"386\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/Product-Image.png\" alt=\"\" class=\"wp-image-481\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/Product-Image.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/Product-Image-233x300.png 233w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Limited Journal Edition<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a class=\"thickbox\" href=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover.png\" rel=\"gallery\"><img decoding=\"async\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-818x1024.png\" alt=\"\" class=\"wp-image-834\" width=\"300\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-818x1024.png 818w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-300x375.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-600x751.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-240x300.png 240w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-768x961.png 768w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover.png 1130w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Library Linen Edition<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide book-gallery-thumbs is-layout-flex wp-container-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a class=\"thickbox\" href=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Leather-edition-size.png\" rel=\"gallery\"><img decoding=\"async\" loading=\"lazy\" width=\"719\" height=\"960\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Leather-edition-size.png\" alt=\"\" class=\"wp-image-486\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Leather-edition-size.png 719w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Leather-edition-size-300x401.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Leather-edition-size-600x801.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Leather-edition-size-225x300.png 225w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><a class=\"thickbox\" href=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Library-edition-size.png\" rel=\"gallery\"><img decoding=\"async\" loading=\"lazy\" width=\"719\" height=\"960\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Library-edition-size.png\" alt=\"\" class=\"wp-image-488\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Library-edition-size.png 719w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Library-edition-size-300x401.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Library-edition-size-600x801.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-Library-edition-size-225x300.png 225w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a class=\"thickbox\" href=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-TOC.png\" rel=\"gallery\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"788\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-TOC-1024x788.png\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-TOC-1024x788.png 1024w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-TOC-300x231.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-TOC-600x462.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-TOC-768x591.png 768w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-TOC.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a class=\"thickbox\" href=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-2.png\" rel=\"gallery\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"767\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-2-1024x767.png\" alt=\"\" class=\"wp-image-484\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-2-1024x767.png 1024w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-2-300x225.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-2-600x450.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-2-768x575.png 768w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a class=\"thickbox\" href=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-1.png\" rel=\"gallery\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"773\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-1-1024x773.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-1-1024x773.png 1024w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-1-300x227.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-1-600x453.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-1-768x580.png 768w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-spread-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p>After <strong>twenty-five years<\/strong> of asking &#8220;why&#8221; to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings.<\/p>\n\n\n\n<p>These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.<\/p>\n\n\n\n<p>Often, business leaders spend so much time asking the &#8220;how to&#8221; questions, that they often forget to ask the &#8220;why so&#8221; questions.<\/p>\n\n\n\n<p><strong>The purpose of <em>The Marketer as Philosopher<\/em> is to foster reflection<\/strong>. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.<\/p>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide book-highlights is-layout-flex wp-container-20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group circle-cover-group has-background-color has-indigo-2-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:50%\">\n<p class=\"has-text-align-center margin-bottom-none has-large-font-size\" style=\"line-height:1\"><strong>3<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center margin-bottom-none has-normal-font-size\" style=\"line-height:1.1\">Core<br>Propositions<\/p>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Each section&#8217;s title forms one of the three core propositions that ground the entire theory to help you <strong>unlock the power of your value proposition.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group circle-cover-group has-background-color has-indigo-2-background-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-radius:50%\">\n<p class=\"has-text-align-center margin-bottom-none has-large-font-size\" style=\"line-height:1\"><strong>12<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center margin-bottom-none has-normal-font-size\" style=\"line-height:1.1\"><meta charset=\"utf-8\">Reflections<\/p>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">12 reflections in each section. Eight reflections <strong>expound upon the core proposition.<\/strong> Four reflections touch on the critical dangers the marketer must consider.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group circle-cover-group has-background-color has-indigo-2-background-color has-text-color has-background has-custom-padding is-layout-constrained wp-container-18 wp-block-group-is-layout-constrained\" style=\"border-radius:50%;--coblocks-custom-padding:undefinedem\">\n<p class=\"has-text-align-center margin-bottom-none\" style=\"font-size:28px;line-height:1.1\">28<meta charset=\"utf-8\"><\/p>\n\n\n\n<p class=\"has-text-align-center margin-bottom-none\" style=\"line-height:1.1\">Illustrated<br>Concepts<\/p>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">A sketch series in each section that <strong>connects and grows with the principle idea.<\/strong> Each section climaxes with a master sketch to ensure visual coherence.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-25 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:20px;flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-23 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2022\/01\/Flint-McGlaughlin.png\" alt=\"\" class=\"wp-image-1900\" width=\"261\" height=\"262\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2022\/01\/Flint-McGlaughlin.png 473w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2022\/01\/Flint-McGlaughlin-300x302.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2022\/01\/Flint-McGlaughlin-100x100.png 100w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2022\/01\/Flint-McGlaughlin-298x300.png 298w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2022\/01\/Flint-McGlaughlin-150x150.png 150w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"map-about-author has-indigo-2-color has-text-color has-large-font-size\"><strong>About the Author<\/strong><\/p>\n\n\n\n<p>Flint McGlaughlin is an American academic and business leader. He served as the Director of Enterprise Research for Transforming Business at the University of Cambridge (UK) and the Founder of the MECLABS Institute. His work has been quoted all over the world and has <strong>won numerous awards<\/strong> including an Emmy Award and the Mountainland Award for Short Fiction.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide books-bundle has-border-color is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:#e7e7e7;border-radius:8px;border-style:solid;border-width:4px;padding-top:30px;padding-right:30px;padding-bottom:10px;padding-left:30px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-28 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"428\" height=\"446\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-leather-edition-mockup-428-x-446-1.png\" alt=\"\" class=\"wp-image-241\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-leather-edition-mockup-428-x-446-1.png 428w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-leather-edition-mockup-428-x-446-1-300x313.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-leather-edition-mockup-428-x-446-1-288x300.png 288w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"margin-bottom-none has-indigo-2-color has-text-color has-large-font-size wp-block-heading\">Get <em>The Marketer as Philosopher<\/em> (Limited Journal Edition)<\/h3>\n\n\n<div data-block-name=\"woocommerce\/handpicked-products\" data-columns=\"1\" data-edit-mode=\"false\" data-content-visibility=\"{&quot;title&quot;:false,&quot;price&quot;:true,&quot;rating&quot;:false,&quot;button&quot;:true}\" data-products=\"[240]\" class=\"wc-block-grid wp-block-handpicked-products wc-block-handpicked-products has-1-columns has-multiple-rows product-no-image\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/meclabs.com\/staging-course\/product\/get-the-marketer-as-philosopher-limited-leather-edition\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" width=\"300\" height=\"386\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/Product-Image.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"The Marketer as Philosopher (Limited Journal Edition)\" decoding=\"async\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/Product-Image.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/Product-Image-233x300.png 233w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>75<\/span><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=240\" aria-label=\"Add &ldquo;The Marketer as Philosopher (Limited Journal Edition)&rdquo; to your cart\" data-quantity=\"1\" data-product_id=\"240\" data-product_sku=\"BK001005\" rel=\"nofollow\" class=\"wp-block-button__link wp-element-button add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><\/ul><\/div>\n\n\n<p class=\"has-selection-color has-text-color has-small-font-size\">* Free shipping for orders in the United States. International shipping is now available (if you would like to distribute the book in your country, email <a href=\"mailto:info@meclabs.com\">info@meclabs.com<\/a>).<\/p>\n\n\n\n<h5 class=\"margin-top-none margin-bottom-none wp-block-heading\">Bonus Items<\/h5>\n\n\n\n<ul class=\"checkmark-list\"><li>Pre-release, leather-bound, <strong>signed, numbered copy<\/strong> of <em>The Marketer as Philosopher<\/em><\/li><li>40 <strong>presentation-ready slides<\/strong> with related case studies<\/li><li><em>The Marketer as Philosopher<\/em> <strong>video lecture<\/strong><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#d8d8d8;color:#d8d8d8\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">Product Details<\/h5>\n\n\n\n<p><strong>Limited Edition:<\/strong> Pre-release, signed by the author, hand-numbered copies<br><strong>Dimensions:<\/strong> 5 x 7-1\/2 inches (portrait)<br><strong>Leather Back:<\/strong> 152 pages<br><strong>Binding:<\/strong> Smyth sewn<br><strong>Page Stock:<\/strong> 80gsm Gold Sun uncoated, wood-free paper\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-31 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"428\" height=\"446\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-library-edition-mockup-428x446-1.png\" alt=\"\" class=\"wp-image-239\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-library-edition-mockup-428x446-1.png 428w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-library-edition-mockup-428x446-1-300x313.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/08\/MAP-book-library-edition-mockup-428x446-1-288x300.png 288w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"margin-bottom-none has-indigo-2-color has-text-color has-large-font-size wp-block-heading\">Get <em>The Marketer as Philosopher<\/em> (Library Linen Edition)<\/h3>\n\n\n<div data-block-name=\"woocommerce\/handpicked-products\" data-columns=\"1\" data-edit-mode=\"false\" data-content-visibility=\"{&quot;title&quot;:false,&quot;price&quot;:true,&quot;rating&quot;:false,&quot;button&quot;:true}\" data-products=\"[238]\" class=\"wc-block-grid wp-block-handpicked-products wc-block-handpicked-products has-1-columns has-multiple-rows product-no-image\"><ul class=\"wc-block-grid__products\"><li class=\"wc-block-grid__product\">\n\t\t\t\t<a href=\"https:\/\/meclabs.com\/staging-course\/product\/get-the-marketer-as-philosopher-library-linen-edition\/\" class=\"wc-block-grid__product-link\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"wc-block-grid__product-image\"><img loading=\"lazy\" width=\"300\" height=\"375\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-300x375.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"The Marketer as Philosopher (Library Linen Edition)\" decoding=\"async\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-300x375.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-600x751.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-240x300.png 240w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-818x1024.png 818w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover-768x961.png 768w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/10\/MAP-Library-edition-cover.png 1130w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t\t\t\t\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"wc-block-grid__product-price price\"><span class=\"woocommerce-Price-amount amount\"><span class=\"woocommerce-Price-currencySymbol\">&#036;<\/span>45<\/span><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-button wc-block-grid__product-add-to-cart\"><a href=\"?add-to-cart=238\" aria-label=\"Add &ldquo;The Marketer as Philosopher (Library Linen Edition)&rdquo; to your cart\" data-quantity=\"1\" data-product_id=\"238\" data-product_sku=\"BK002001\" rel=\"nofollow\" class=\"wp-block-button__link wp-element-button add_to_cart_button ajax_add_to_cart\">Add to cart<\/a><\/div>\n\t\t\t<\/li><\/ul><\/div>\n\n\n<p class=\"has-selection-color has-text-color has-small-font-size\"><meta charset=\"utf-8\">* Free shipping for orders in the United States. International shipping is now available (if you would like to distribute the book in your country, email <a href=\"mailto:info@meclabs.com\">info@meclabs.com<\/a>).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide margin-top-none\" style=\"background-color:#d8d8d8;color:#d8d8d8\"\/>\n\n\n\n<h5 class=\"margin-bottom-none wp-block-heading\">Product Details<\/h5>\n\n\n\n<p><strong>Library Edition:<\/strong> Pre-release printing<br><strong>Dimensions:<\/strong> 5 x 7-1\/2 inches (portrait)<br><strong>Linen Case (Hardcover):<\/strong> 152 pages<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide product-testimonials is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-48 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile testimonial-header is-layout-flex wp-container-35 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18px\">\n<i class=\"fas fa-quote-left\"><\/i>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h6 class=\"margin-top-none margin-bottom-none has-indigo-2-color has-text-color has-normal-font-size wp-block-heading\">Dr. Crispin Fletcher-Louis<\/h6>\n\n\n\n<p class=\"has-indigo-2-color has-text-color has-small-font-size\">Dr. Crispin Fletcher-Louis<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-tiny-font-size\">This is a work of genius that McGlaughlin&#8217;s profound and incisive understanding of marketing has the potential to impact academic disciplines and spheres of life far beyond the world of marketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile testimonial-header is-layout-flex wp-container-40 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18px\">\n<i class=\"fas fa-quote-left\"><\/i>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h6 class=\"margin-top-none margin-bottom-none has-indigo-2-color has-text-color has-normal-font-size wp-block-heading\">Peter Von Moltke<\/h6>\n\n\n\n<p class=\"has-indigo-2-color has-text-color has-small-font-size\">Former CEO, UBM Aviation<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-tiny-font-size\">Countless books have been written on marketing and marketing science, but not a single one of them as deeply compelling as &#8220;<em>The Marketer as Philosopher<\/em>&#8220;.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:20px\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile testimonial-header is-layout-flex wp-container-45 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18px\">\n<i class=\"fas fa-quote-left\"><\/i>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h6 class=\"margin-top-none margin-bottom-none has-indigo-2-color has-text-color has-normal-font-size wp-block-heading\">Colin Stewart<\/h6>\n\n\n\n<p class=\"has-indigo-2-color has-text-color has-small-font-size\">Director, Hoover Institute<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-tiny-font-size\">I returned today from a trip, opened my Fedex package and read your book from cover to cover in one sitting. I couldn&#8217;t put it down. It is a masterful work, and quite takes my breath away.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>STORE The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin This course was inspired by The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin. &#8220;Asking &#8216;how&#8217; leads to information; asking &#8216;why&#8217; leads to wisdom.&#8221; This is the essence of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages\/744"}],"collection":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":17,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages\/744\/revisions"}],"predecessor-version":[{"id":6811,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages\/744\/revisions\/6811"}],"wp:attachment":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/media?parent=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}