{"id":1687,"date":"2021-12-14T18:08:55","date_gmt":"2021-12-14T22:08:55","guid":{"rendered":"https:\/\/meclabs.com\/staging-course\/?page_id=1687"},"modified":"2021-12-20T18:39:02","modified_gmt":"2021-12-20T22:39:02","slug":"offer-sequencing-infographic","status":"publish","type":"page","link":"https:\/\/meclabs.com\/staging-course\/offer-sequencing-infographic\/","title":{"rendered":"Offer Sequencing Infographic"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group heading-w-hr is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"has-text-align-center has-indigo-2-color has-text-color wp-block-heading\" style=\"font-size:22px;font-weight:700\">OFFER SEQUENCING INFOGRAPHIC<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group center-margin-auto is-layout-constrained wp-container-2 wp-block-group-is-layout-constrained\">\n<h1 class=\"has-text-align-center has-selection-color has-text-color wp-block-heading\" style=\"font-size:32px;font-weight:700\">Get this free thought tool to help you decide how to sequence your offer<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-indigo-2-background-color has-indigo-2-color is-style-wide separator-down\"\/>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What do your customers need to know, and when do they need to know it?<\/p>\n\n\n\n<p><strong>Expressing value is the core of marketing<\/strong>. But you shouldn\u2019t express the same value messages at every point of the customer journey or to every customer.<\/p>\n\n\n\n<p>Different people need to understand different elements of your product\u2019s or service\u2019s value at different points.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>You can use the Offer Sequencing Infographic to focus a value-centric lens on your page objective. <strong>This thought tool will help you determine the value communication your customers need<\/strong> based on where they are in the customer journey.<\/p>\n\n\n\n<p>Fill out this form to <strong>get an instant download of your infographic<\/strong>. Plus, you\u2019ll receive regular emails with case studies and marketing instruction from MECLABS Institute and our publishing subsidiary, MarketingSherpa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<iframe src=\"https:\/\/go.meclabs.com\/l\/46942\/2021-12-13\/8rymlv\" allowtransparency=\"true\" class=\"form-embed\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"780\" height=\"650\" src=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/12\/The-Offer-Sequence-Infographic-Tool-Preview-1.png\" alt=\"\" class=\"wp-image-1705\" srcset=\"https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/12\/The-Offer-Sequence-Infographic-Tool-Preview-1.png 780w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/12\/The-Offer-Sequence-Infographic-Tool-Preview-1-300x250.png 300w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/12\/The-Offer-Sequence-Infographic-Tool-Preview-1-600x500.png 600w, https:\/\/meclabs.com\/staging-course\/wp-content\/uploads\/2021\/12\/The-Offer-Sequence-Infographic-Tool-Preview-1-768x640.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>OFFER SEQUENCING INFOGRAPHIC Get this free thought tool to help you decide how to sequence your offer What do your customers need to know, and when do they need to know it? Expressing value is the core of marketing. But you shouldn\u2019t express the same value messages at every point of the customer journey or [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1705,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages\/1687"}],"collection":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/comments?post=1687"}],"version-history":[{"count":8,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages\/1687\/revisions"}],"predecessor-version":[{"id":1724,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/pages\/1687\/revisions\/1724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/media\/1705"}],"wp:attachment":[{"href":"https:\/\/meclabs.com\/staging-course\/wp-json\/wp\/v2\/media?parent=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}