The World's Largest Research Institute
Dedicated to Discovering How People Make Choices
Dedicated to Discovering How People Make Choices
Getting prospects to visit your webpage or to open your email is only one step in the buyer journey. Your copy must then build upon those micro-yes(s) and move prospects toward the macro-yes — conversion.
For ideas on improving the effectiveness of your marketing copy, watch this video replay of the November 2015 MECLABS Optimization Webinar, where MECLABS Institute optimization specialists provided real-time feedback on audience-submitted webpages.
Email is a personal medium. Talk to them. Talk to them like a person. Try plain text, try something as simple as communicating to them with some basic links the value of The Golden Nugget and what you have coming up.
— Austin McCraw, Senior Director, Content Production, MECLABS Institute
Writing copy that converts, whether for an email or a landing page, can be a struggle. There are so many factors you must consider, from clarity and value to length and format. Additionally, you might be working with multiple objectives from different departments on one page or email. It can be hard to balance all of this and still be effective.
The key is to remember that the true focus of the page should be the customer. Testing different approaches can help you find what your customers respond to best.
Watch this replay of a one-hour live optimization session to gain testing ideas for a variety of page types from feedback provided by the MECLABS optimization specialists on the copy of seven audience-submitted webpages, including:
To learn more about strategies our analysts have uncovered for improving your email and website copy, visit MarketingExperiments, our online testing research publication, to watch the Web clinic replay of “Strengthen Your Copy in 35 Minutes: Proven strategies to boost the effectiveness of your words.”
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Live Optimization Webinar: Your chance to have the MECLABS team optimize your page live Thursday, January 28, 2016 In this one-hour session, optimization specialists from the MECLABS Institute will be providing real-time feedback for audience-submitted websites, emails and campaigns. |
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Marketplace Analysis: Optimizing Subscription Paths Learn how to implement two methods proven to decrease friction and increase clickthrough in the subscription funnel in this complimentary download that features experiment and case study highlights. You’ll also learn how to utilize MECLABS’ customer-first science to outscore marketing best practices. |
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A MECLABS analyst will reach out to you with details. We will ask a few questions about your business to determine how we can best serve you. This includes immediately providing valuable content, at no charge, that addresses your specific challenges.
