Optimization Webinar: 7 B2B and B2C headlines and their webpages optimized live (plus the 5 key principles behind those suggestions)

It’s hard to overstate the importance of the first message prospective customers see: your headline. Taking just a few minutes to optimize this handful of words could impact every other element of your marketing funnel. For ideas on improving those headlines, watch this video replay of the September 2015 MECLABS Optimization Webinar.

Headlines aren’t just reserved for homepages; [they] aren’t just reserved for product pages. They can be very effective even in checkout processes.

— Austin McCraw, Senior Director of Content Production, MECLABS Institute

Marketing has become an immensely complex endeavor, and the modern marketer has to contend with challenges ranging from email deliverability regulations to marketing automation implementation.

It’s all too easy to overlook the essential, opening communication you have with your customers that drives their initial engagement with your brand and the need for these marketing technology and processes – the headline.

To arm you with the information you need to improve your headlines, we focused on these few, important words in the September webinar. The 45-minute session started with a brief introduction to five key principles of headlines that convert, as discovered through a meta-analysis of 15 years of behavioral research.

Though the webinar primarily focused on headlines, the optimization specialists also provided feedback on various parts of seven audience-submitted webpages, including:

  • Membership landing page, AARP
  • Homepage for an ecommerce site that specializes in eco-friendly dog products, Earth Doggy
  • Ticket checkout page, Walt Disney World
  • Sign-up page for a business-to-customer referral service, Now Buddy

For further discussion of the five key principles, visit MarketingExperiments, our online testing research publication, to watch the Web clinic replay of “How to Write Headlines That Convert: Key discoveries from a meta-analysis of 15 years of behavioral research.”


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MECLAB webinar

Live Optimization Webinar: Your chance to have the MECLABS team optimize your page live

Thursday, January 28, 2016
4:00-5:00 p.m. EDT

In this one-hour session, optimization specialists from the MECLABS Institute will be providing real-time feedback for audience-submitted websites, emails and campaigns.

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MECLABS Methodology 

Learn how we utilize the scientific method to create real-world experiments and the three defining characteristics of the MECLABS Institute methodology.

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