MECLABS Quarterly Research Digest Vol. II, Issue 4

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Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier.

This issue of the MECLABS Quarterly Digest contains 190 pages of marketing case studies and how-to articles that will teach you new tactics that you can use and test to see if they help improve your KPIs and marketing campaigns. You get exclusive stories from featured research including:

  • How a small office supply ecommerce site boosted revenue 25% by sending more emails (P. 21)
  • How a publishing company used marketing automation to increase CTR 1,112% (P. 76)
  • What content sources do customers trust? (P. 96)

To help you save valuable time and solve a particular issue, we've included a two-part table of contents that makes it easy for you to quickly find content most relevant to your unique situation. Choose from highlighted content on site optimization, email marketing, B2B marketing, customer management and content marketing.

Additionally, you can also learn from several other on-demand pieces of helpful resources in the Content Directory, located in Appendix B of this Research Digest. The Content Directory provides instant access to:


  • 34 MarketingSherpa case studies
  • 22 MarketingExperiments articles
  • 24 MarketingSherpa how-to articles
  • 3 MarketingSherpa webinar video replays
  • 13 Charts of the Week
  • 13 B2B Lead Roundtable articles
  • 8 Educational video presentations
  • 3 MarketingExperiments Web Clinic video replays


To get the newest MECLABS Quarterly Research Digest right now, simply fill out the form to the right, and we’ll send you an email with a link to instantly download your copy.