# MECLABS Institute

> Research institute for marketing and conversion science. Three decades of experiments answering the question that drives every business: why customers say yes.

MECLABS Institute publishes patented conversion heuristics, certified training, academic lectures, and live events for marketers, agencies, and business leaders.

## Pages

- [Home](/): Overview of MECLABS research, methodology, and global impact.
- [Our Story](/about/story): Ten thousand tests and the origin of the MECLABS Methodology.
- [Media](/about/media): Press inquiries and data-driven commentary from MECLABS researchers.
- [Contact](/about/contact): Talk to a conversion research expert.

## Research

- [Patented Heuristics](/research/heuristics): Evidence-based conversion methodology built on 10,000+ controlled experiments.
- [Academic Lectures](/research/lectures): Free lectures by Flint McGlaughlin on the cognitive psychology of conversion.
- [AI Engineering Voucher](/research/voucher): $7,500 voucher to build a custom AI agent with the MeclabsAI team.

## Education

- [Certified Training](/education/training): Hands-on certification in the MECLABS Methodology.
- [Teaching Events](/education/events): Live and virtual workshops.
- [Events Archive](/education/events/archive): Past MECLABS events and AI Executive Labs.

## Optional

- [Privacy Policy](/privacy)
- [Terms and Conditions](/terms)