New Course
MECLABS no longer offers this paid online course. We have replaced it with the free digital marketing course – Become a Marketer-Philosopher: Create and optimize high-converting webpages.

Email Messaging Online Certification Course

Email Marketing is an essential component of nearly every online marketing program. Getting the most from your email marketing efforts can be a daunting task. The MECLABS Email Messaging course will give you the tools you need to test and optimize your email campaigns — from email capture to sales conversion.

Our students have reported immediate results from the email optimization techniques that they’ve learned in this course and applied to their own campaigns.

During the course, you’ll learn proven techniques you can immediately implement, including how to:

  1. 1Optimize email and design envelope fields that improve deliverability and increase open rates
  2. 2Optimize email messaging and copywriting to achieve maximum clickthrough
  3. 3Design email landing pages with a proven methodology that turn clicks into sales

Get the tools you need to test and optimize your email campaigns. Check out the video below to get an inside look at what you can expect to see in the Email Messaging Course (complete first session):


Not Sure This is the Right Course for You?

We Can Help You Get the Training You Need

(904) 813-7000

Not Sure This is the Right Course for You?

We Can Help You Get the Training You Need (904) 813-7000

Learn Proven Methodologies Based on Years of Research

In this five-session course, your instructors will take you through a step-by-step methodology for optimizing email messages. You will learn how to capture more subscribers, craft effective email copy and convert email clicks to sales. Once you have taken and passed the final exam, you will be designated as a certified professional in Email Messaging Optimization.

Once certified, you’ll be able to think about each element of your emails to maximize your open rate, click through rate and conversion rates. Remember there are no “best practices” that you can apply over and over again to achieve consistent results.

Email Messaging Heuristic


Email Messaging

As marketers, we need to take a good, hard look at our email messages and try to decipher what we are really telling our audience. Often in marketing, we think the most creative execution is the best answer for engaging potential customers. Yet our audience is interacting with these messages in a much different way than we are. They blaze through their inbox looking for any excuse to delete your message — the modern-day equivalent of sorting through postal mail over a garbage can.

The MECLABS Email Messaging Online Course will teach you to quickly, clearly communicate the value of reading your email so that it’s not simply thrown into the virtual trash bin.




The Email Messaging Course consists of 5 sessions total

Session I: Course Orientation

We will review several case studies and the key principles that will guide the entire course as well as discuss how the "inverted funnel" and value exchange fulcrum impacts your email effectiveness.

Instructor: Austin McCraw
Duration: 49 minutes

You will learn:

  • About the 20 years of research, including over 1 billion emails tested, that this course draws from
  • How to view email as a sequenced conversion containing a series of micro-yes(s) leading to an ultimate macro-yes
  • How gravity works against your email campaigns and how to overcome it
  • More about the certification and how to pass the final exam

Session I


Session II: Email Capture: Building High-Quality Lists

We discuss how to measure and adjust the four factors that determine the effectiveness of your value proposition.

Instructor: Flint McGlaughlin
Duration: 90 minutes

You will learn:

  • A systematic approach to tipping the exchange fulcrum and achieving more "yes(s)" in your email capture processes
  • How to leverage the two factors that impact the cost (not just monetary) as it relates to requesting a prospect to share information
  • How to increase both size and quality of your email lists
  • How to avoid the number one reason marketers fail to capture email addresses: because they fail to effectively communicate a process-level value proposition

Session II


Session III: Email Open: Crafting Arresting Subject Lines

We teach you optimization strategies for crafting effective subject lines.

Instructor: Flint McGlaughlin
Duration: 46 minutes

You will learn:

  • The two reasons a prospect has a particularly intense level of concern when receiving an email and how to overcome them
  • How to justify an email send and connect it to a problem
  • The three primary cognitive questions in the mind of an email recipient when evaluating a subject line
  • Methods for determining the best time and day to send an email

Session III


Session IV: Email Click: Email Messaging Optimization

This session will focus on optimization strategies for converting an email click into sales.

Instructor: Flint McGlaughlin
Duration: 58 minutes

You will learn:

  • How to avoid unnecessary costs by conflating the objective of an email with the objective of the landing page
  • "The Prospect's Protest," a six-part problem told from the perspective of a email recipient that will help you guide the way you craft emails
  • How to understand the visitor's thought sequence through understanding the basic structure of a story
  • How to arrest attention, build a problem, build suspense and transfer all that momentum to a click

Session IV


Session V: Email Conversion: Converting Clicks to Sales

This session will focus on optimization strategies for maximizing conversions on your landing page by teaching you the MECLABS Conversion Heuristic.

Duration: 47 minutes

You will learn:

  • How to leverage both congruence and continuity to be able to think holistically about communicating your value proposition
  • The three questions your landing page must answer upon visitor arrival
  • How elements on your page such as eye path, options, button design and videos impact the conversion opportunity
  • How to reduce friction and three methods to mitigate anxiety

Session V




The Email Messaging Online Certification Course Includes:

  • An effective methodology for optimizing email campaigns
  • 5 sessions on email capture, open, click and conversion
  • 5 interactive quizzes (1 per session)
  • Real case studies and the latest research benchmarks
  • Guided live optimization activities
  • Provides 18-month certification in Email Messaging, renewable for just $99

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Scholarship Code

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Retail Value: $0

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2 Ways to Save:

  1. 1If you purchase 2 to 4 courses at the same time, you will receive a 15% discount* off your order.
    *Applies to multiples of the same course or different courses.
  2. 2Orders of 5+ courses will receive a 25% discount*.
    *Applies to multiples of the same course or different courses.

Get Certified in Email Messaging

Learn to test and optimize your email campaigns with real case studies and proven techniques.




Our courses transform the careers of our students every day. Below are some stories from a handful of our latest students:

"Learned so much in the class. The material is such that we can go implement this right away in all facets of our funnel including webinar! Awesome stuff!"

Derek Rothe

"Dr. McGlaughlin's sessions are always captivating, memorable, inspired, and inspiring. A perfect blend of theory and practice, they always deliver precious food for thought to plan future email campaigns and programs."

Arianna Galante

"Great work by MECLABS once again providing actionable information that will deliver results!"

Dennis Pitselis




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Please provide the information requested below to purchase your Online Certification Course. If you have any questions, just call us or email us at (904) 813-7000 or A student coordinator will assist you with assigning students to your courses after your order.

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Checks should be made payable to:

MECLABS Institute
Attn: Accounting
P.O. Box 50032
Jacksonville Beach, FL 32240

Check payments are due immediately. Please send a check to the above address and reference the order number from your confirmation email. Check orders are considered pending until the check has cleared our bank, and payment must be completed prior to starting your courses.



2 Ways to Save:

  1. 1If you purchase 2 to 4 courses at the same time, you will receive a 15% discount* off your order.
    *Applies to multiples of the same course or different courses.
  2. 2Orders of 5+ courses will receive a 25% discount*.
    *Applies to multiples of the same course or different courses.