{"id":39,"date":"2021-08-16T17:38:02","date_gmt":"2021-08-16T17:38:02","guid":{"rendered":"http:\/\/lms.local\/?page_id=39"},"modified":"2023-10-09T14:42:19","modified_gmt":"2023-10-09T18:42:19","slug":"tools","status":"publish","type":"page","link":"https:\/\/meclabs.com\/course\/tools\/","title":{"rendered":"Tools"},"content":{"rendered":"\n
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TOOLS<\/h2>\n<\/div>\n\n\n\n
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Get these (free) thinking tools to shortcut your time to results<\/h1>\n\n\n\n
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These simplified frameworks and heuristics<\/strong> help you engage the foundational thinking necessary to create and optimize a high-converting landing page (they can help with any type of collateral).<\/p>\n\n\n\n

These tools are not software, and so they work with any marketing platform.<\/strong> To discover the best way to apply them, just watch the accompanying FastClass.<\/p>\n\n\n\n\n\n\n

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THE MARKETER\u2019S MINDSET CHECKLIST<\/h3>\n\n\n\n

6 key questions to prepare the marketer<\/p>\n\n\n\n

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OFFER SEQUENCING INFOGRAPHIC<\/h3>\n\n\n\n

Infographic to help you decide how to sequence your offer<\/p>\n\n\n\n

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DATA PATTERN ANALYSIS<\/h3>\n\n\n\n

Get your free<\/strong> simplified MECLABS Institute Data Pattern Analysis Tool to discover opportunities to increase conversion by uncovering leaks in your company\u2019s marketing funnel.<\/p>\n\n\n\n

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CONVERSION HEURISTIC ANALYSIS<\/h3>\n\n\n\n

Diagnose the problems in your funnel and determine where to test with this free<\/strong> tool \u2013 the same tool that helped our analysts capture more than $500 million in (carefully measured) marketing test wins.<\/p>\n\n\n\n

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VALUE PROPOSITION ANALYSIS (WITH LEDGER)<\/h3>\n\n\n\n

In this free<\/strong> toolbox, you will get four tools to help you clearly communicate an effective value proposition.<\/p>\n\n\n\n

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STRATEGIC COPY BLUEPRINT<\/h3>\n\n\n\n

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CUSTOMER-FOCUSED HYPOTHESIS<\/h3>\n\n\n\n

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CONVERSION-CENTRIC WIREFRAME<\/h3>\n\n\n\n

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TEST MANAGEMENT PROTOCOL<\/h3>\n\n\n\n

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TOOLS Get these (free) thinking tools to shortcut your time to results These simplified frameworks and heuristics help you engage the foundational thinking necessary to create and optimize a high-converting landing page (they can help with any type of collateral). These tools are not software, and so they work with any marketing platform. To discover […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","episode_type":"","audio_file":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":""},"acf":[],"_links":{"self":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/39"}],"collection":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":31,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":9455,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/39\/revisions\/9455"}],"wp:attachment":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}