{"id":3875,"date":"2022-08-19T16:44:52","date_gmt":"2022-08-19T20:44:52","guid":{"rendered":"https:\/\/meclabs.com\/course\/?page_id=3875"},"modified":"2026-01-23T11:47:28","modified_gmt":"2026-01-23T15:47:28","slug":"become-a-marketer-philosopher-course-curriculum","status":"publish","type":"page","link":"https:\/\/meclabs.com\/course\/become-a-marketer-philosopher-course-curriculum\/","title":{"rendered":"Become a Marketer-Philosopher Course Curriculum"},"content":{"rendered":"\n
\n\n\n\n

Become a Marketer-Philosopher<\/span>: Create
and optimize high-converting webpages<\/h1>\n\n\n\n

Course Curriculum<\/h2>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

FastClasses<\/h2>\n\n\n
\n
01<\/div>\n
Prepare<\/div>\n<\/div>\n
\n
\n
1A - Marketer<\/div>\n<\/div>\n
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\n High-Converting Landing Page: If you don\u2019t ask this question you will never maximize conversion<\/a>\n <\/div>\n<\/div>
\n
\n Landing Page Creation and Optimization: 6 key questions to prepare the marketer<\/a>\n <\/div>\n<\/div>
\n
\n The Marketer's Self Image: 3 distorted concepts that are robbing your conversion results<\/a>\n <\/div>\n<\/div><\/div>
\n
1B \u2013 Prospect (The Who)<\/div>\n<\/div>\n
\n
\n Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)<\/a>\n <\/div>\n<\/div><\/div>
\n
1C \u2013 Objective<\/div>\n<\/div>\n
\n
\n Customer-First Objectives: Discover a 3-part formula for focusing your webpage message<\/a>\n <\/div>\n<\/div>
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\n Customer-First Objectives Application Session: See real webpages optimized for marketing conversion<\/a>\n <\/div>\n<\/div><\/div>
\n
1D \u2013 Plan<\/div>\n<\/div>\n
\n
\n Website Wireframes: 8 psychological elements that impact marketing conversion rates<\/a>\n <\/div>\n<\/div>
\n
\n Website Wireframes: See real webpages optimized for marketing conversion<\/a>\n <\/div>\n<\/div>
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\n Website Strategies: 4 ways to prepare your marketing team to increase conversion rates<\/a>\n <\/div>\n<\/div><\/div><\/div>
\n
02<\/div>\n
Connect<\/div>\n<\/div>\n
\n
\n
2A \u2013 YES, I will pay attention<\/div>\n<\/div>\n
\n
\n Headline Writing: 4 principles that could drive down your website bounce rate<\/a>\n <\/div>\n<\/div>
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\n Effective Headlines: How to write the first 4 words for maximum conversion<\/a>\n <\/div>\n<\/div>
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\n Headline Examples: 3 ways to load your predicate with value<\/a>\n <\/div>\n<\/div>
\n
\n Headline Formulas: A step-by-step process for radically transforming your copywriting<\/a>\n <\/div>\n<\/div><\/div>
\n
2B \u2013 YES, I will engage deeper<\/div>\n<\/div>\n
\n
\n Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage<\/a>\n <\/div>\n<\/div>
\n
\n Above-the-Fold Strategy: 4 ways to write powerful sub-headlines<\/a>\n <\/div>\n<\/div>
\n
\n Above-the-Fold Energy: How to engage the prospect\u2019s mind with a carefully crafted opening<\/a>\n <\/div>\n<\/div>
\n
\n Above-the-Fold Optimization: How to improve conversion with powerful bullet points<\/a>\n <\/div>\n<\/div><\/div><\/div>
\n
03<\/div>\n
Explain<\/div>\n<\/div>\n
\n
\n
3A \u2013 YES, I understand<\/div>\n<\/div>\n
\n
\n Value Proposition Definition: Optimize your conversion rate with this powerful question<\/a>\n <\/div>\n<\/div>
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\n Value Proposition Danger: If you make this mistake your offer's value does not matter<\/a>\n <\/div>\n<\/div><\/div>
\n
3B \u2013 YES, I believe<\/div>\n<\/div>\n
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\n Value Proposition Credibility: 3 ways to help people instantly believe your message<\/a>\n <\/div>\n<\/div><\/div><\/div>
\n
04<\/div>\n
Persuade<\/div>\n<\/div>\n
\n
\n
4A \u2013 YES, I want this now<\/div>\n<\/div>\n
\n
\n Value Proposition Power: 3 ways to intensify the force of your value proposition<\/a>\n <\/div>\n<\/div><\/div>
\n
4B \u2013 YES, I want this from you<\/div>\n<\/div>\n
\n
\n Value Proposition Strategy: Everything you need to know in 6 minutes<\/a>\n <\/div>\n<\/div><\/div><\/div>
\n
05<\/div>\n
Exchange<\/div>\n<\/div>\n
\n
\n
5A \u2013 YES, I will trade<\/div>\n<\/div>\n
\n
\n Call To Action Examples: Compare 5 versions and see a 52% increase in conversion<\/a>\n <\/div>\n<\/div>
\n
\n Call to Action Strategy: This marketer changed three words to improve conversion by 300%<\/a>\n <\/div>\n<\/div><\/div>
\n
5B \u2013 YES, I will finish<\/div>\n<\/div>\n
\n
\n Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates<\/a>\n <\/div>\n<\/div>
\n
\n Call to Action Principles: Four keys to achieving maximum conversion<\/a>\n <\/div>\n<\/div>
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\n Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy<\/a>\n <\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n

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Become a Marketer-Philosopher: Create and optimize high-converting webpages Course Curriculum FastClasses<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","episode_type":"","audio_file":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":""},"acf":[],"_links":{"self":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/3875"}],"collection":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/comments?post=3875"}],"version-history":[{"count":34,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/3875\/revisions"}],"predecessor-version":[{"id":12485,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/3875\/revisions\/12485"}],"wp:attachment":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/media?parent=3875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}