{"id":37,"date":"2021-08-16T17:37:47","date_gmt":"2021-08-16T17:37:47","guid":{"rendered":"http:\/\/lms.local\/?page_id=37"},"modified":"2022-11-01T15:08:47","modified_gmt":"2022-11-01T19:08:47","slug":"sessions","status":"publish","type":"page","link":"https:\/\/meclabs.com\/course\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n<h3 class=\"alignwide has-indigo-2-color has-text-color\" style=\"font-size:24px\"><meta charset=\"utf-8\">SESSIONS<\/h3>\n\n\n\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\" style=\"padding-right:2vw;flex-basis:64%\">\n<h1 class=\"margin-top-none\" style=\"font-size:34px;line-height:1.35\">Get help at any point in the five key stages of landing page creation and optimization<\/h1>\n\n\n\n<p>These five stages match the <a href=\"https:\/\/meclabs.com\/course\/blueprint\/\" data-type=\"page\" data-id=\"35\"><strong>MECLABS Landing Page Blueprint.<\/strong><\/a> You can click on any stage to access the <strong>subtopics<\/strong>. Each topic has supporting <strong>sessions<\/strong>. We have combined the following essential elements:<\/p>\n\n\n\n<ol class=\"ol-big-marker\"><li><strong>FastClass videos<\/strong> \u2013 40 minutes of discovery in less than 10 minutes (Know It)<\/li><li><strong>LiveClass events<\/strong> \u2013 Live, interactive sessions with practical examples from marketers (See It)<\/li><li><strong>BuildClass videos<\/strong> \u2013 Step-by-step help to set up and measure your funnel (Try It)<\/li><\/ol>\n\n\n\n<p style=\"line-height:1.33333\">Each session is designed to solve an urgent, important and relevant, problem. You can click on any session in, any order, or you can follow the sessions step-by-step as a course (to master the methodology).<\/p>\n\n\n\n<p>We are building this free course as marketers and entrepreneurs take it, so we can get continuous feedback that helps shape future sessions. To get notified each time a new session is released, sign up for the <a href=\"https:\/\/meclabs.com\/research\/newsletter\">MECLABS email newsletter<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column session-blueprint\" style=\"flex-basis:36%\">\n<div class=\"wp-block-cover has-background-dim-80 has-indigo-2-background-color has-background-dim is-style-default\"><img loading=\"lazy\" width=\"810\" height=\"1242\" class=\"wp-block-cover__image-background wp-image-3165\" alt=\"Landing Page Blueprint\" src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web.png\" style=\"object-position:19% 21%\" data-object-fit=\"cover\" data-object-position=\"19% 21%\" srcset=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web.png 810w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web-196x300.png 196w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web-668x1024.png 668w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web-768x1178.png 768w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web-300x460.png 300w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web-600x920.png 600w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center\"><strong>Based on the Landing<\/strong><br><strong>Page Blueprint<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"thickbox wp-block-button__link has-indigo-2-color has-background-background-color has-text-color has-background\" href=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/MECLABS-Landing-Page-Blueprint-2022-06-01-web.png?width=960\" style=\"border-radius:4px\">VIEW BLUEPRINT<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-69e0761bd9f19 wp-block-group alignwide\" style=\"padding-top:30px;padding-bottom:30px\">\n<p class=\"margin-bottom-none\" style=\"font-size:24px\"><strong>Just select a stage to begin learning<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-container-69e0761bdb17b wp-block-group alignwide sessions-block box-shadow--default\"><nav style=\"background-color: #f6f6f9;\" class=\"has-background items-justified-center sessions-block__nav wp-block-navigation\"><ul class=\"wp-block-navigation__container\"><li style=\"background-color: #f6f6f9;\" class=\"has-background current wp-block-navigation-item current wp-block-navigation-link\"><a class=\"wp-block-navigation-link__content wp-block-navigation-item__content\"  href=\"https:\/\/meclabs.com\/course\/01-prepare\/\"><span class=\"wp-block-navigation-link__label\">01 Prepare<\/span><\/a><\/li><li style=\"background-color: #f6f6f9;\" class=\"has-background wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-link__content wp-block-navigation-item__content\"  href=\"https:\/\/meclabs.com\/course\/02-connect\/\"><span class=\"wp-block-navigation-link__label\">02 Connect<\/span><\/a><\/li><li style=\"background-color: #f6f6f9;\" class=\"has-background wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-link__content wp-block-navigation-item__content\"  href=\"https:\/\/meclabs.com\/course\/03-explain\/\"><span class=\"wp-block-navigation-link__label\">03 Explain<\/span><\/a><\/li><li style=\"background-color: #f6f6f9;\" class=\"has-background wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-link__content wp-block-navigation-item__content\"  href=\"https:\/\/meclabs.com\/course\/04-persuade\/\"><span class=\"wp-block-navigation-link__label\">04 Persuade<\/span><\/a><\/li><li style=\"background-color: #f6f6f9;\" class=\"has-background wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-link__content wp-block-navigation-item__content\"  href=\"https:\/\/meclabs.com\/course\/05-exchange\/\"><span class=\"wp-block-navigation-link__label\">05 Exchange<\/span><\/a><\/li><\/ul><\/nav>\n\n\n<div class=\"wp-container-69e0761bdb0c0 wp-block-group sessions-block__list has-border-color\" style=\"border-color:#cdcdcd;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:6px;border-bottom-right-radius:6px;border-style:solid;border-width:1px;padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px\">\n<div class=\"wp-block-coblocks-accordion sessions-block__accordion-1\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">Marketer<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/marketer\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/S01-The-High-Converting-Landingpage-thumb.png\" alt=\"Session 1\" class=\"wp-image-1082 sessions-nav-session\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/marketer\/\">High-Converting Landing Page: If you don\u2019t ask this question you will never maximize conversion<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\">In Session #1, we ask, \u201cHow can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do?\u201d<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/marketer\/\">Watch Now<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/landing-page-creation-and-optimization-6-key-questions\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/S02-Landing-Page-Creation-and-Optimization-6-key-questions-to-prepare-the-marketer-thumb.png\" alt=\"Session 2\" class=\"wp-image-1082 sessions-nav-session\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/landing-page-creation-and-optimization-6-key-questions\/\">Landing Page Creation and Optimization: 6 key questions to prepare the marketer<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\">In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/landing-page-creation-and-optimization-6-key-questions\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/the-marketers-self-image\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/S03-Episode-3-The-Marketers-Self-Image-thumb.png\" alt=\"Session 3\" class=\"wp-image-1082 sessions-nav-session\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/the-marketers-self-image\/\">The Marketer&#8217;s Self Image: Three distorted concepts that are robbing your conversion results<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\">In Session #3, Flint McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/the-marketers-self-image\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns hide\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/maximize-webpage-conversion-4-essential-ways\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/AS01-Maximize-Webpage-Conversion-Application-Session1-thumb.png\" alt=\"Application Session 1\" class=\"wp-image-1082 sessions-nav-application\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/maximize-webpage-conversion-4-essential-ways\/\">Maximize Webpage Conversion: Four essential ways to prepare yourself<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\">In this Application Session for Sessions #1, #2, and #3, Flint McGlaughlin helps prepare the marketer to apply proven conversion rate optimization tactics to their websites and in all their marketing.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/maximize-webpage-conversion-4-essential-ways\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">Prospect (The Who)<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/customer-profile-5-powerful-questions-to-ask-prospect\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/S04-5-powerful-questions-to-ask-about-your-prospect-before-you-design-a-webpage-thumb.png\" alt=\"Session 1\" class=\"wp-image-1082 sessions-nav-session\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/customer-profile-5-powerful-questions-to-ask-prospect\/\">Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\">In Session #4, Flint teaches how to convert prospect data into customer wisdom.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/customer-profile-5-powerful-questions-to-ask-prospect\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">Objective<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p><meta charset=\"utf-8\">&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/customer-first-objectives-fastclass\"><img loading=\"lazy\" width=\"421\" height=\"233\" src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/S05-Customer-First-Objectives-Discover-a-three-part-formula-for-focusing-your-webpage-message.png\" alt=\"\" class=\"wp-image-1586\" srcset=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/S05-Customer-First-Objectives-Discover-a-three-part-formula-for-focusing-your-webpage-message.png 421w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2021\/12\/S05-Customer-First-Objectives-Discover-a-three-part-formula-for-focusing-your-webpage-message-300x166.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/customer-first-objectives-fastclass\">Customer-First Objectives: Discover a three-part formula for focusing your webpage message<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\">In Session #5, you can learn the most effective way to determine and structure the objective of your webpages along with four questions you should ask before every marketing project.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/customer-first-objectives-fastclass\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/customer-first-objectives-application-session\"><img loading=\"lazy\" width=\"421\" height=\"233\" src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S06-Customer-First-Objectives-See-Real-Webpages-Optimized-For-Marketing-Conversion.png\" alt=\"Session #6 Customer-First Objectives: See real webpages optimized for marketing conversion\" class=\"wp-image-1873\" srcset=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S06-Customer-First-Objectives-See-Real-Webpages-Optimized-For-Marketing-Conversion.png 421w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S06-Customer-First-Objectives-See-Real-Webpages-Optimized-For-Marketing-Conversion-300x166.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/customer-first-objectives-application-session\">Customer-First Objectives: See real webpages optimized for marketing conversion<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\">In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5 to your own work and your own life.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/customer-first-objectives-application-session\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">Plan<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p><meta charset=\"utf-8\">&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/website-wireframes-fastclass\"><img loading=\"lazy\" width=\"421\" height=\"233\" src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S07-Website-Wireframes.png\" alt=\"Website Wireframes: 8 psychological elements that impact marketing conversion rates\" class=\"wp-image-1966\" srcset=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S07-Website-Wireframes.png 421w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S07-Website-Wireframes-300x166.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/website-wireframes-fastclass\">Website Wireframes: 8 psychological elements that impact marketing conversion rates<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/website-wireframes-fastclass\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/websites-wireframes-application-session\/\"><img loading=\"lazy\" width=\"421\" height=\"233\" src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S08-Website-Wireframes-Optimized-For-Marketing-Conversion.png\" alt=\"S08 Website Wireframes Optimized For Marketing Conversion\" class=\"wp-image-2161\" srcset=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S08-Website-Wireframes-Optimized-For-Marketing-Conversion.png 421w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/01\/S08-Website-Wireframes-Optimized-For-Marketing-Conversion-300x166.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/websites-wireframes-application-session\/\">Website Wireframes: See real webpages optimized for marketing conversion<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #8, Flint McGlaughlin helps you structure and sequence the flow of your pages to win the highest conversion rates.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/websites-wireframes-application-session\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/website-strategies\/\"><img loading=\"lazy\" width=\"421\" height=\"233\" src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/02\/S09-Website-Strategies.png\" alt=\"Session 9 Website Strategies\" class=\"wp-image-2346\" srcset=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/02\/S09-Website-Strategies.png 421w, https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/02\/S09-Website-Strategies-300x166.png 300w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/website-strategies\/\">Website Strategies: 4 ways to prepare your marketing team to increase conversion rates<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #9, Flint McGlaughlin helps you prepare your marketing team to create webpages that produce the highest-quality conversion.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/website-strategies\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion sessions-block__accordion-2\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I will pay attention<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/headline-writing\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/02\/S10-Headline-Writing-web.png\" alt=\"S10 - Headline Writing\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/headline-writing\">Headline Writing: 4 principles that could drive down your website bounce rate<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #10, Flint McGlaughlin teaches four principles for new ways to think about the essential power of headlines.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/headline-writing\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/effective-headlines\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/02\/S11-Effective-Headlines.png\" alt=\"S10 - Headline Writing\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/effective-headlines\/\">Effective Headlines: How to write the first 4 words for maximum conversion <\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #11, Flint McGlaughlin teaches you how to capture attention and build cognitive momentum.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/effective-headlines\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/headline-examples\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/03\/S12-Headline-Examples.png\" alt=\"S12 - Headline Examples\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/headline-examples\/\">Headline Examples: 3 ways to load your predicate with value<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #12, Flint McGlaughlin teaches you how to structure the second half of your headline.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/headline-examples\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/headline-formulas\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/03\/S13-Headline-Formulas.png\" alt=\"S13 - Headline Formulas\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/headline-formulas\/\">Headline Formulas: A step-by-step process for radically transforming your copywriting<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #13, Flint McGlaughlin ties together the last three sessions and integrates them into a step-by-step process for creating and optimizing headlines.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/headline-formulas\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I will engage deeper<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-psychology\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/03\/S14-Above-the-Fold-Psychology.png\" alt=\"S14 - Above-the-Fold Psychology\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-psychology\/\">Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">After teaching how to improve the headline in previous FastClasses, in Session #14 Flint McGlaughlin teaches you how to get the next three elements right.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-psychology\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-strategy\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/04\/S15-Above-the-Fold-Strategy.png\" alt=\"S15 - Above-the-Fold Strategy\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-strategy\/\">Above-the-Fold Strategy: 4 ways to write powerful sub-headlines<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #15, Flint McGlaughlin teaches three penetrating questions that can help you craft high-impact sub-headlines.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-strategy\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-energy\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/04\/S16-Above-the-Fold-Energy-1.png\" alt=\"S16 - Above-the-Fold Energy\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-energy\/\">Above-the-Fold Energy: How to engage the prospect\u2019s mind with a carefully crafted opening<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-energy\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-energy-bullet-points\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/04\/S17-Above-the-Fold-Energy-Crafted-Bullet-Points-1.png\" alt=\"S17 - Above-the-Fold Energy with Carefully Crafted Bullet Points\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-energy-bullet-points\/\">Above-the-Fold Optimization: How to improve conversion with powerful bullet points<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #17, the final session of the \u201cYES, I will engage deeper\u201d section, Flint McGlaughlin teaches how to leverage the power of succinct bullet points to engage prospects deeper in your message.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/above-the-fold-energy-bullet-points\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion sessions-block__accordion-3\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I understand<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-definition\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/05\/S18-Value-Proposition-Definition-Optimize-your-conversion-rate-with-this-powerful-question.png\" alt=\"S18 - Value Proposition Definition: Optimize your conversion rate with this powerful question\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-definition\/\">Value Proposition Definition: Optimize your conversion rate with this powerful question<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #18, Flint McGlaughlin teaches a single question you can use to amplify the power of your company\u2019s offer. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-definition\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-danger\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/S20-Value-Proposition-Danger.png\" alt=\"S20 - Value Proposition Danger: If you make this mistake your offer\u2019s value does not matter\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-danger\/\">Value Proposition Danger: If you make this mistake your offer\u2019s value does not matter<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company\u2019s value proposition.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-danger\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I believe<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-credibility\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/S21-Value-Proposition-Credibility.png\" alt=\"S21 - Value Proposition Credibility: 3 ways to help people instantly believe your message\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-credibility\/\">Value Proposition Credibility: 3 ways to help people instantly believe your message<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that your marketing message is believable.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-credibility\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion sessions-block__accordion-4\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I want this now<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-power\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/05\/S19-Value-Proposition-Power.png\" alt=\"S19 - Value Proposition Power: 3 ways to intensify the force of your value proposition\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-power\/\">Value Proposition Power: 3 ways to intensify the force of your value proposition<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-power\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I want this from you<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-strategy\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/06\/S18-21-Value-Proposition-Strategy.png\" alt=\"S18-S21 - Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 - #21)\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-strategy\/\">Value Proposition Strategy: Everything you need to know in 6 minutes (review of sessions #18 &#8211; #21)<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">To help you retain and apply the principles of the last four FastClasses, Flint McGlaughlin reviews lessons derived from the 16 case studies and 40 principles taught in those sessions. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/lessons\/value-proposition-strategy\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion sessions-block__accordion-5\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I will trade<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-examples\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/07\/S22-Call-To-Action-Examples.png\" alt=\"S22 - Call To Action Examples: Compare 5 versions and see a 52% increase in conversion\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-examples\/\">Call To Action Examples: Compare 5 versions and see a 52% increase in conversion<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-examples\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-strategy\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/08\/S23-Call-To-Action-Strategy.png\" alt=\"S23 - Call to Action Strategy: This marketer changed three words to improve conversion by 300%\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-strategy\/\">Call to Action Strategy: This marketer changed three words to improve conversion by 300%<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #23, Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-strategy\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">YES, I will finish<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-dangers\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/09\/S24-Call-To-Action-Dangers.png\" alt=\"S24 - Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-dangers\/\">Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you\u2019ll learn seven dangers that can hurt your conversion.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-dangers\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-principles\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/10\/S25-Call-To-Action-Principles.png\" alt=\"S25 - Call to Action Principles: Four keys to achieving maximum conversion\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-principles\/\">Call to Action Principles: Four keys to achieving maximum conversion<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/sessions\/call-to-action-principles\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/landing-page-conversion\/\"><img src=\"https:\/\/meclabs.com\/course\/wp-content\/uploads\/2022\/10\/S26-Landing-Page-Conversion.png\" alt=\"S26 - Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy\" class=\"wp-image-2370\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"session-nav-title\"><a href=\"https:\/\/meclabs.com\/course\/sessions\/landing-page-conversion\/\">Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy<\/a><\/p>\n\n\n\n<p class=\"font-weight--light\"><meta charset=\"utf-8\">In Session #26, Flint McGlaughlin shares four ways to transform your results.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size has-tiny-font-size\"><a class=\"wp-block-button__link\" href=\"https:\/\/meclabs.com\/course\/sessions\/landing-page-conversion\/\">Watch Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/details><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SESSIONS Get help at any point in the five key stages of landing page creation and optimization These five stages match the MECLABS Landing Page Blueprint. You can click on any stage to access the subtopics. Each topic has supporting sessions. We have combined the following essential elements: FastClass videos \u2013 40 minutes of discovery [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"Karla,","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","episode_type":"","audio_file":"","podmotor_file_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":""},"acf":[],"_links":{"self":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/37"}],"collection":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":105,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/37\/revisions"}],"predecessor-version":[{"id":4753,"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/pages\/37\/revisions\/4753"}],"wp:attachment":[{"href":"https:\/\/meclabs.com\/course\/wp-json\/wp\/v2\/media?parent=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}