Get MECLABS AI to help with your marketing. It’s totally free, no registration required (for now).

BuildClass #3
Sales Funnel Power: 3 steps to help you lay the foundation of your value proposition

In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.

Here are some of the most important insights from this class:

  • The WHY only matters after the WHAT.
  • If you can’t explain your model to a child, then you can’t explain your model.
  • Use the top four inches of the page to achieve “story click.”
  • Stop throwing “tries” at the page.
  • We need to field the right offer at the right time for the right person.

You can watch the full video above, or jump ahead to these key takeaways:

  • 0:00 Sales Funnel Power: Three steps to help you lay the foundation of your value proposition
  • 2:21 Explain your offering to us in less than three sentences in the YouTube comments for this video.
  • 3:05 A description of the Synoptic-Layered Approach to communicating your brand’s value proposition on the top module of a landing page.
  • 4:15 Three essential ways to communicate your offer.
  • 4:32 Four conclusions that power your value proposition.

To get immediate help with your marketing challenges, just contact Flint and his team:

FastClass 16 – Above-the-Fold Energy: How to engage the prospect’s mind with a carefully crafted opening

Marketing Relevance Case Studies: Right offer, right time, right person

Course Retention Exercise

This quiz is carefully designed based on the latest learning technology to help you improve retention of the key principles.

Previous BuildClass / Next BuildClass