Customer First Objectives

Session #5
Customer-First Objectives: Discover a three-part formula for focusing your webpage message

In Session #5, Flint McGlaughlin teaches the most effective way to determine and structure the objective of our webpages.

Here are some of the most important insights from this class:

  • Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise.
  • 70% of our signal set (web pages) should be focused on a single objective.
  • The customer’s desires are more vital than the company’s categories. 
  • Don’t ask before you have communicated enough perceived value.
  • The customer forms two conclusion sets: about you and about the offer.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com

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