Marketing Leader: Create Tools for Your Team That Increase Both Output and Quality

Transcript

Marketer, what if you could reduce the time it takes to research and produce a deliverable by 90%? Let me show you how one firm is doing it. You're looking at a click simple workflow on the MECLABS AI platform. A workflow allows you to structure, process, and engage multiple agents without learning or knowing anything about AI. So here's what we're going to do. You'll notice that Marketing Genius is the expert about to help us. In fact, let's just take a look. There he is, ready and standing by. Now, as I proceed, Marketing Genius will change to whichever agent or expert is best for the task at hand.

And I'm going to begin by simply typing in a URL. This form on the left is created instantly by the agent. You don't have to even develop a form itself. I'm going to use one of our brands, Marketing Sherpa, and I'm going to click Score my value prop. Now, this may take a moment, but we'll notice already the expert has changed to Value Prop Philosopher, who's a specialist in this work. And when you see this thinking toggle, this tells you is it searching URLs, where is it going? It'll take a moment because it's going to the website, it's analyzing everything, and it's producing an in-depth analysis.

Let's drill down. I'll go full screen so it's easier to see. So first of all, the value prop heuristic developed by MECLABS after 10,000 scientific experiments has four conclusions. Appeal, exclusivity, clarity, and credibility stand for those four components. It has now extracted the value proposition as a customer might by reading the website. It's now scoring the value proposition across four evaluation categories. There's the ranking, there is the score. And if you wonder why did it score like that, it's explaining the score. Now, hold on a moment. Imagine you were doing this for one of your brands, one of your product lines, one of your webpages, one of your stakeholders.

But let's keep going. There's the overall score. There is the heuristic across eight dimensions that helps you understand the underlying science. And I won't do this, but if you needed to, you could ask Value Prop Philosopher, the expert that's up right now, and he'd create a short class for you to help teach you what's unfolding in the methodology beneath the reply, beneath the analysis. But hold on. There's the detail, there's the summary, there's your next steps and recommendations. You have an output. You have a deliverable. I can take this button right here, click it, choose that I want to export this to PowerPoint, pick the template of the PowerPoint that I would like, and then select the length of the slides and other detail, and instantly produce an editable PowerPoint.

Now, let's be realistic. It won't be 100%, probably 85%, 90%, but I'll make the final changes before I send it to a partner. I'll close this. I don't have to do it that way. I might want to hit the share button, and then I can create a link, copy the link, send this to one of my colleagues, and they can continue the conversation with the AI agent that is powering this analysis. But let's keep going. Here's the next step. Find and compare competitors. Now, it's critical that in this step, you realize that what's going on is we're not telling it the competitors, though we can. We can simply say, "Check this one, add this one," et cetera.

But we want to find the competitors the way a prospect would find them, through an internet search or through an LLM. So here it's found three competitors to Marketing Sherpa. It's placing them in a table. It's ranking them with a color light system, strong, moderate, and weak. And out of all of that, and you can see that's a real competitor, Content Marketing Institute, et cetera. Now, taking that, it's going to give us an analysis of what we can do to outproduce the force of the competitor's value proposition. Once again, I could turn this into a deliverable. I could share it with a colleague.

I could even click here and read it with me. I could click this blue button and do all this by voice. I could even call the agent on the phone and have a conversation. But I'm not done, because that's not enough. This isn't a moment where we try to impress you with the power of a tool set. It's painting a picture for how you can do something extraordinary that breaks the paradigm of everyone around you. Here's the third point. We analyze a future value proposition. Now, if I were to acquire a company, I've been through this process. When I acquire that company, I want to assess its value proposition.

I also want to see how that value proposition ranks according to its nearest competitors. But that information, though valuable, is even more valuable when you look at the trends. By the way, this will take a moment because it's literally studying all over the internet various trends. It's building an executive summary with an investment-grade analysis of how the value proposition will fare in the next period of time, maybe 24 months. Will it decline? What aspects or elements will decline? Once we know this, we're able to take all of this information and plan ahead to produce a more forceful value proposition in the future.

If this is your marketing group, this is a powerful tool. If you run franchisees, this is a powerful tool for them. If you have a marketing centralized operation that serves various brands, once again, this is valuable. There's a lot of use cases, and the point isn't even the value proposition. The point is you can create tools like this to transform the paradigm with which you're operating in this new chaotic world of AI. Let's take a quick look at this, and we're almost done. So we have analyzed the competitors, and we've extracted our own value prop, and we've scored it. But here is a report ready to share.

There's the detail, there's the baseline value proposition heuristic. You can't do this with ChatGPT, and this isn't some reskinned LLM. This is layers of science, 10,000 experiments, heuristics, and methodology that's been battle-tested. And now your team using this has a trend map, and you can see what's going up, you can see exclusivity is mixed, credibility's going up, and the cost is going up in this industry at this time. Here's trend A, GenAI content saturation. This is powerful. Here's trend B, measurement disruption. Here's trend C, shift from open web discovery to answer first. This is cutting-edge.

Trend D, rising premium on expertise signals and institutional trust. Taking those four trends, it's now beginning to establish the impacts across a five-year projection. This is rich, it's on point, and it's actionable. Now, I'm only sharing this to help you see that if you're doing things today the way you used to do them, you're already falling behind. This is a moment in time to transform your approach.