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Workshop: Landing Page Optimization

MarketingExperiment's Landing Page Optimization Workshop

Learn Proven Methodology for Instant ROI

 

The fastest, least expensive way to increase your sales is to optimize your web pages. But optimization can be difficult. The challenge isn't developing a way to test. The challenge is discovering what changes to test. Discover exactly how the New York Times increased sale conversion by 1,152%, how Encyclopedia Britannica increased conversion by 103%, and many others case studies.

Join MECLABS Director Dr. Flint McGlaughlin to learn the meta-theory of landing page optimization that has been proven to work in thousands of experiments.

Live, full-day training

In this live full-day training, you’ll discover exactly what you need to change on the key landing pages from your ecommerce, subscription, or lead-gen paths and learn a proven methodology for instant ROI.

  • Prioritize messages and optimize your own landing pages using our patent-pending conversion formula
  • Identify and express an effective value proposition that motivates your page visitors toward the desired action
  • Reduce your website abandon rate by minimizing Friction and overcoming the remaining friction through effective incentives
  • Increase page relevance and reduce visitor anxiety
  • Design landing pages to hold and engage the attention of your readers
  • Test and track metrics and analyze results

All Workshop attendees will have the opportunity to:

  1. Earn their Landing Page Optimization Certification
    Over the course of the day you will learn key terms, techniques, and strategies in preparation for the Landing Page Optimization certification exam administered at the end of the day. Attendees that pass the exam will have the advantage of including their Landing Page Optimization Certification to professional references of achievement and expertise.
  2. Receive a FREE copy of the 2011 Landing Page Optimization Benchmark Report ($447 value)
    To be used as your textbook during the course that you can take back to your office for future reference.
  3. Personal Training
    Our optimization experts will be on hand to answer your questions and give you direction on how to improve your marketing programs.

Based on over 10 years of our research to discover what works in online marketing

With over 10 years of testing research, this course provides you with the right information and tools to immediately start applying what you have learned to your websites. Receive over 307 pages of actionable content – all carefully arranged for easy application to your own website.

Our certified professionals have achieved conversion gains of up to 300% after taking this course

Matt Celano, one of our certified professionals, reported he was "hoping for a 10-15% lift in conversions" by applying what he learned from our certification courses. Instead, the page he launched after taking our certification course in landing page optimization achieved a 300% lift in conversions. This is one example among many others that we have seen from the students that attend the Landing Page Optimization Professional Certification.